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Hayley Schneider

Sr. Manager, Content Marketing

Hayley Schneider is a marketing professional with over 10 years of experience building impactful, audience-focused content strategies. With expertise in B2B storytelling, campaign planning, and content analytics, she creates high-performing thought leadership, e-books, case studies and blogs that align with business objectives. Prior to Experian, Hayley honed her skills at ClickPay and Disney, gaining expertise in storytelling, campaign planning, and brand marketing. A lifelong bookworm and proud Swiftie, she thrives on translating complex ideas into compelling, actionable stories to connect with audiences in meaningful ways. Hayley holds a B.A. in English and Spanish from the College of the Holy Cross in Worcester, MA.

-- Hayley.Schneider@experian.com

All posts by Hayley.Schneider@experian.com

2024 back-to-school marketing trends brands need to plan for

Learn how early planning, digital channels, and data-driven activation are shaping 2024 back-to-school marketing strategies.

FMCG audience segments built for non-financial campaigns

Learn how you can use Experian and FMCG Direct, a Deluxe company's financial audiences for non-financial campaigns.

How to use audience segments to advertise around live sports

Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.

Connected TV political advertising in 2024

Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.

10 political personas to use in digital marketing campaigns

Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.

April 23, 2024 by Experian Marketing Services
TV measurement in 2024: what marketers need to know

Experian's guide to TV measurement trends in 2024 for advertisers and platforms.

April 16, 2024 by Experian Marketing Services
Experian’s top 10 audiences to target in Q2

We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.

April 9, 2024 by Experian Marketing Services
Six alternatives to third-party cookies

In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.

Inside the Experian and Mediaocean partnership

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services