Audigent, a part of Experian, now offers turnkey, outcome-driven deals for brands through Amazon DSP, expanding advertisers’ options for advertising across the open internet.
While buyers continue to activate through established supply paths with Amazon DSP, this collaboration introduces sell-side curation that expands data access and reduces overall buyer costs.
Three paths to activation
With Audigent’s curation services now available through Amazon DSP, buyers have streamlined access to premium open-internet inventory and measurable results.
Advertisers now have three simple ways to build or tap into curated deals:
Off-the-shelf deals in Inventory Hub on Amazon DSP
Buyers can access hundreds of pre-built curated deals, each designed to align with common campaign goals and accelerate time to market.
Custom deal libraries built around KPIs
Advertisers can work directly with Audigent and Amazon Ads to build tailored deal libraries that reflect their unique performance objectives.
SimplePMP with AI-driven intelligence
Audigent’s proprietary AI technology powers its SimplePMP product, offering advertisers sophisticated segment recommendations to identify relevant audiences and inventory with enhanced accuracy.
Data that drives performance
Turnkey curation only works if the data behind it is immediate, precise, and actionable. With Audigent providing curation via Amazon DSP, each deal fuses premium, real-world signals with hand-picked inventory so every impression can move the needle.
How turnkey curation works
Here are three ready-made examples to spark ideas
1. Weather in real time
When the temperature climbs above 85°F, a beverage brand’s “Hot-Day Hydration” creative can launch automatically. Twenty-four hours before a heavy-rain forecast, big-box retailers can push “Storm-Ready Supplies” for generators and batteries. Weather-triggered audiences from The Weather Company mean you buy only when conditions drive demand.
2. Moments that matter to fans
Live Nation ticket-purchase signals that pinpoint two peak travel-booking windows—right after fans secure out-of-town concert or game tickets and again during the week leading up to the event—so airlines, online travel agencies, and hotels can serve timely seat-sale or last-minute lodging offers when intent (and conversion rates) are highest.
3. Intent you can see
Bombora B2B signals surface companies researching topics like “zero-trust security” or “cloud cost reduction.” A cybersecurity SaaS can reach those accounts with demo ads, and an office-furniture brand can court firms exploring “hybrid-workspace redesign.” Media spend zeroes in on buyers already in-market.
A customer-centric approach
Audigent delivers turnkey, customer-centric solutions across the open internet through Amazon DSP, prioritizing quality over quantity through premium web inventory. As buyers and sellers embrace more direct, transparent, and addressable supply paths, this streamlined approach boosts efficiency and drives meaningful outcomes for brands. Interested in trying this new path with Amazon Ads and Audigent? Email: audigent_sales@experian.com.
What’s next?
Audigent is committed to enhancing our curation services available through Amazon DSP. We’re focusing on:
Expanding our suite of turnkey solutions to address evolving advertiser needs in the open internet space
Developing new data-driven insights to further refine audience segmentation and inventory selection
Continuously improving our technology to deliver even greater value and efficiency for advertisers
As the advertising landscape evolves, Audigent will continue to innovate, ensuring our offerings complement and enhance the capabilities available through Amazon DSP.
Ready to cut supply path costs? Connect with us to design your first curated library
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