In this article…
Summer may be vacation season for consumers, but it’s go time for marketers. Between holiday weekends, travel season, and changing shopping habits, the pressure is on to deliver campaigns that land and convert.
If you’re feeling behind, you’re not alone. Many marketers face the same challenge every year: How do you actually use the customer data you have to fuel high-impact, seasonal marketing? And how do you ensure your brand shows up in front of the right people in the right place before the competition beats you to it?
That’s where Experian comes in. With Experian’s advanced Audience solutions, you can get ahead of the trends, connect with vacation-ready shoppers, and optimize performance across digital, TV, and retail media using customer data for seasonal marketing.
Capitalize on vacation excitement to drive sales and growth
Summer travel often triggers a surge in pre-trip spending. Surveys show that 82% of consumers plan to travel this summer, and according to Fortune, today’s travelers spend thousands of dollars on things like luggage, apparel, and recreation gear before they even leave their homes!
But while consumer demand is heating up, so are the challenges. Marketers are navigating a turbulent economic environment shaped by shifting demand curves, tighter budgets, the rising cost of goods, and supply chain disruptions caused by newly imposed tariffs. These pressures are forcing teams to rethink everything from product positioning to pricing strategies.
In this climate, it’s more important than ever to maximize performance, reduce waste, and stay laser-focused on reaching high-intent audiences likely to convert. Using customer data for seasonal marketing helps brands predict and capture demand with precise, relevant targeting. Whether your customers are planning a trip to the beach or hiking the Rockies, timely messaging and audience alignment can drive engagement and conversion.
Experian Audiences power effective audience strategies
But even the most compelling campaigns can fall flat if you’re working with incomplete data, outdated segments, or generic targeting. Consumer data providers like Experian can help you fix that.
Our Audience solutions help you go beyond assumptions and truly understand who your shoppers are, what they’re planning, and how they behave, so you’re ready to get in front of their summer plans.
Six steps to creating a successful seasonal marketing campaign
When you’re ready to turn summer intent into strategy, Experian Audience solutions help you translate vacation-driven behaviors into high-performing campaigns. Each product in the Experian Audience suite supports a specific stage in seasonal marketing planning and execution.
1. Define your goals
Before diving into channels and creatives, get clear on your customer database marketing goals. Are you trying to increase online purchases? Drive in-store traffic? Expand brand awareness?
Use Syndicated Audiences to set fast, focused goals. If you’re short on time, Experian’s 2,400+ Syndicated Audiences give you a head start. These pre-built, behavior-based segments — from luxury travelers to seasonal sports enthusiasts — help you quickly identify who to target, where they spend time, and how to message to them.
With segments ready to plug into 30+ activation platforms, you can ensure quick, confident activation.
2. Decide what data you need and which audiences to target
Using customer data for seasonal marketing means mapping behavior to intent. This core tactic in customer database marketing can help you drive deeper engagement. Our data solutions simplify the process, whether you’re starting with limited data or already know your best customers.
- If you’re starting with a list, Enrichment can append lifestyle, income, and travel preference data to help you understand what motivates your existing customers.
- If you don’t have a list, Marketing Attributes gives you full control when building new audiences or lookalikes based on relevant seasonal traits like beach vacationers or frequent CTV watchers.
3. Identify key holidays and events
Summer is full of shopping triggers: Memorial Day, Father’s Day, Fourth of July, Labor Day, and countless local and regional events. However, not every customer behaves the same way.
Use Enrichment to understand when your customers are most likely to act. By comparing your first-party data to broader market segments, you can time promotions more strategically. For instance, enrichment might reveal that outdoor gear buyers convert in early June, while luxury travelers plan closer to July.
4. Activate across digital, TV, and retail media
Summer shoppers don’t stick to one screen. They’re streaming TV, reading travel blogs, browsing retail apps, and catching up on email — often from a beach chair or airplane seat. That’s why omnichannel delivery is a must, and it’s where consumer data vendors like Experian can help you reach your audience across channels with targeted messaging for key holidays and events:
- Syndicated Audiences simplifies omnichannel activation with built-in integrations to 30+ leading activation platforms. These pre-mapped segments let you deliver consistent messaging across the places where your audience is most engaged.
- Looking for privacy-forward reach? Contextually-Indexed Audiences are segments built by linking real-world behavioral data to the types of content those audiences typically consume online, allowing you to activate based on content instead of identity while offering a more contextually relevant experience. Using customer data for seasonal marketing, Experian maps real audience segments across web and app environments — like national park guides and travel blogs — for ID-free precision targeting in a cookieless environment.
5. Track and evaluate performance
Don’t wait until the end of the campaign to make changes. Experian’s measurement tools help you track performance in real time, so you can optimize early and often.
Measure how well specific audiences — enriched, syndicated, or contextual — are performing across platforms and use those insights to shift spend toward top performers.
6. Optimize and refine your strategy
After the season ends, it’s time to take what you’ve learned and build smarter for the next push.
Use Outcomes to analyze:
- Who converted
- Which segments underperformed
- How your customer base compares to the broader market
- How your audience evolved
- Which campaigns drove meaningful adoption
These insights can then inform your next round of audience building, so whether it’s back-to-school or a holiday, you’re already ahead.
Example 1: The beach vacation shopper
To illustrate Experian’s Audience solutions at work, let’s say a high-end swimsuit brand wants to reach women over 30 planning beach vacations to Florida, Hawaii, or Mexico. However, their CRM only includes basic transaction and purchase details and offers little insight into who their customers are.
Audience solution: Enrichment
Using Experian’s Enrichment solution, the brand could layer on lifestyle, income, and travel preference data to turn shallow profiles into rich audience segments.
With a deeper understanding of their shoppers, the brand could develop a targeted messaging strategy by destination, build high-performing lookalike audiences, and confidently activate across channels.
Example 2: The European traveler
As another example, suppose a footwear brand wants to reach millennial travelers heading to Europe between May and August. They specialize in stylish, comfortable walking shoes that are ideal for travel but lack the technical in-house resources to build custom segments.
Audience solution: Syndicated Audiences
Using our Syndicated Audiences, the brand could easily tap into pre-built segments tied to leisure travelers, international shoppers, and comfort-focused footwear buyers. With plug-and-play access to over 2,400 verified audience segments, the brand could quickly layer this targeting into their programmatic and paid social campaigns without requiring custom development.
And with fast speed-to-market and improved message relevance, the brand could launch cross-channel campaigns just in time for peak summer travel planning.
Example 3: The outdoorsman
Consider a camping tent company that wants to reach families planning summer trips to national parks, campgrounds, or RV resorts. They don’t have much first-party data to work with, but they know their audience is online, researching their next adventure.
Audience solution: Contextually-Indexed Audiences
With Experian’s Contextually-Indexed Audiences, the brand could target people actively reading content about outdoor travel (like hiking tips, campground reviews, or road trip itineraries) without relying on cookies or IDs. They’d be able to activate contextually relevant audiences mapped to sites that outdoor enthusiasts frequent and drive site traffic with strong click-through rates.
Example 4: Big-box retailer launching summer gear
Imagine a national retailer preparing to promote summer essentials like patio furniture, grills, fitness gear, and travel accessories. Their goal is to build predictive models for their summer product demand and reach new customers most likely to buy before they even search.
Audience solution: Marketing Attributes
With Experian’s Marketing Attributes, the retailer could license over 5,000 lifestyle, demographic, and behavioral variables to enrich internal models and uncover high-indexing consumer groups, such as outdoor entertainers or health-conscious families.
This data-powered insight would help them predict demand and identify audience segments worth testing across media channels. The team could find new, qualified segments ideal for email and CTV activation and get a head start on the season, eventually increasing ROI on their summer campaign spend.
Talk to Experian about your summer campaigns today
Using customer data for marketing doesn’t have to be overwhelming, especially when you have access to a trusted consumer data provider and plug-and-play audience tools for every stage of the funnel.
Whether you’re working with a robust CRM or starting fresh, consumer data vendors like Experian can help you reach the right audiences with speed, accuracy, and confidence. Our advanced tools are designed for both advanced marketers and teams just beginning to explore consumer database marketing. No matter your goals, Experian is here to help you build an audience strategy that performs.
Contact us today
Latest posts
In this article…The rise of omnichannel retailingData and identity-related retail marketing challengesStrategies to help you overcome retail marketing challengesExperian can help advance your retail marketing strategies The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend their time debating which highway to place their billboard on, whether or not their next TV commercial should be comical or heart-tugging, or even what the optimal time of day was to blast an email campaign to their entire customer list. In 2024, retail marketing has new challenges on the radar. The rise of omnichannel retailing The modern, digital-savvy customer expects a flawless and interconnected shopping experience across touchpoints — one of the many reasons omnichannel marketing is on the rise. Research shows that over half of B2C consumers engage with between three and five channels whenever they make a purchase. For businesses, omnichannel engagement is a lucrative opportunity; McKinsey reports that customers who engage across channels shop nearly twice as much as those using a single channel and usually spend more money. However, the rise in omnichannel engagement also presents several retail marketing challenges, such as the complexity of managing vast amounts of data and piecing together an accurate picture of consumer behavior. Data and identity-related retail marketing challenges Today’s data-driven environment has turned the retail marketing landscape on its head, and businesses have a whole new set of struggles that revolve around identity and data. We identified the top five retail marketing challenges and how to solve them. 1. Knowing what data to capture In the omnichannel era, online and offline data is abundant. When a customer shops at a physical store, they create data points like: What items they purchased What time they visited How long they were there When the same customer shops online, they create a whole new set of data points, such as: What device they used Which items they browsed but didn’t purchase How long they spent on specific pages The vast available data can overwhelm retailers and make it a challenge to determine which data points to prioritize. Start by identifying the challenge you’re addressing. By defining your problem, you can better decide which data is most relevant. For instance, if you’re optimizing the timing of incentives, analyze when customers shop most frequently and customize offers based on individual behavior patterns. How Experian’s Activity Feed can help Experian Activity Feed connects online and offline data to promote precise targeting and measurement across mobile, web, connected TV (CTV), and more. We provide addressable insights that work across all channels by integrating real-time device IDs, cookies, and IP addresses. Our case study with Cuebiq, found here, discusses how we used Activity Feed to deliver in-store lift analyses to Cuebiq’s clients. Because our impressive breadth of addressable data works across channels, we’re perfectly positioned to be your comprehensive identity solution, as we’re capable of addressing the entire U.S. population. With access to over 250 behavioral and demographic attributes per individual, our data fills in audience gaps to help you create a complete customer profile. 2. Understanding customer behavior The complexity of modern consumer behavior is growing, and one of the biggest retail marketing challenges is merging all this information into a single unified customer view. With consumers moving seamlessly between devices like tablets, mobile phones, and laptops, retailers face the grueling task of keeping up with their fragmented journey. For instance, a customer may spot a pair of shoes in-store, add them to their cart via mobile due to long cashier lines, and finish the purchase later from their laptop. However, if they cannot be recognized across these touchpoints, they may abandon the purchase out of frustration. Retailers need solutions that link offline customer relationship management (CRM) and purchase data with a customer's online activity, regardless of channel or device. This is where Experian identity resolution and Graph come into play. How Experian’s Graph and identity resolution can help Experian’s identity solutions help brands resolve disparate data by merging fragmented identifiers into a singular customer profile for a 360-degree view. We ensure each touchpoint is connected, whether the interaction happens online or offline, across mobile apps, or in-store. This enables retailers to recognize the same customer across various devices and enhances the customer experience by keeping items in their cart and personalizing their journey across platforms. With Experian’s identity graph, brands can further enrich these customer profiles with digital identifiers that span hashed emails (HEMs), cookies, mobile device IDs (MAIDs), IP addresses, universal IDs, and CTV IDs to create a more accurate, actionable view of consumer behavior. We rebuild the graph weekly, which ensures persistent and refreshed connections between households, individuals, and their devices. This ongoing linkage allows for precise targeting and measurement over time and aligns with privacy standards and compliance obligations. By organizing identity into households and device IDs and enriching them with marketing data, brands can gain deeper customer insights, addressability across devices, and the ability to measure the impact of their retail marketing strategies. 3. Building trust between consumers and your brand Trust is the foundation of online relationships, and consumers who trust your brand are likelier to share their data. To establish this trust, retailers must collect customer data transparently and respectfully. According to Experian data, 80% of consumers believe more transparency around the use of their information fosters greater trust in a business. Additionally, the same data revealed that 56% of companies plan to invest more in transparency initiatives, such as consumer education, clearer terms of communication, and consumer control over personal data. Experian’s commitment to data accuracy and transparency further strengthens this trust. Our data is ranked #1 in accuracy by Truthset, which means you can power smarter insights, targeting, and measurement using the highest-rated, most reliable data to build customer profiles. 4. Establishing customer loyalty with retail marketing Today’s consumer has many opportunities and choices available at their fingertips, which makes it harder for retailers to build and maintain customer loyalty. Signal loss and the rise of omnichannel media consumption have made it even more of a challenge to keep loyal customers. By using data and insights to interact with people more meaningfully, you can overcome these difficulties to provide a more personalized, relevant experience and establish loyalty. Experian’s new Digital Graph and Marketing Attributes solution makes it easier to do just that. Experian’s Digital Graph and Marketing Attributes solution Using our Digital Graph and Marketing Attributes, you can gain comprehensive insights into consumer behavior by combining offline and digital data through our Living Unit ID (LUID). Our Digital Graph provides robust digital identifiers like MAIDs, CTV IDs, HEMs, and universal IDs, while our Marketing Attributes offer detailed consumer insights spanning age, gender, purchase behaviors, and content consumption habits. With this data, you can create relevant messaging and informed audience segmentation to enhance your personalization and targeting efforts across all digital channels. Using our solution can help you deliver what customers need when they need it — like winter gear before a ski trip or swimwear before a beach vacation. These personalized experiences drive additional revenue and build lasting relationships that keep customers coming back, establishing a strong foundation of loyalty in an increasingly competitive market. 5. Finding your technology solution Retailers need to integrate technology to make their data actionable and use it to streamline the customer experience. They need to integrate data storage platforms with fulfillment and reporting solutions, such as email service providers, display networks, and marketing intelligence tools. Whether retailers are exploring the industry or gearing up to make a substantial investment in the right technology partner, it’s vital to ensure you evaluate potential partners equally and consistently. Experian works with major platforms, marketers, and agencies, meaning we have existing partnerships across the ecosystem for you to connect with that can bring your consumer data to life and meet your needs. Our offline and digital graphs are baked into partner integrations so customers can achieve higher match rates that improve addressability. Strategies to help you overcome retail marketing challenges When it comes to modern retail marketing, you’ll need to take a strategic approach to handle emerging challenges. Here are five retail trends of 2024 to consider integrating into your retail marketing strategy: Use predictive analytics: Data can be overwhelming, but you can analyze historical purchase patterns to capture and prioritize the most relevant data for your retail marketing efforts. Optimize omnichannel campaigns: Cross-channel data integration can help you ensure consistent messaging, provide a seamless experience, capture a unified view of customer interactions, and improve engagement. Personalize experiences with AI: Utilize AI data capture across touchpoints to create personalized recommendations and tailored experiences that resonate with individual customer preferences and behaviors. Adopt dynamic pricing: Use real-time data to adjust prices based on customer behavior and market conditions so your pricing strategies align with current demand and maximize revenue. Invest in customer experience tech: Virtual fitting rooms, augmented reality, and other advanced technologies allow customers to engage with your brand across platforms, which can improve their shopping experience. Utilize Experian’s retail media network (RMN) solution Experian’s solution for RMNs is another tool for overcoming retail marketing challenges. We empower RMNs to better understand their customers with unified views of online and offline behavior across channels and extend their reach across environments. Using our top-ranked identity and audience services, we can help RMNs access expanded customer insights, enhance cross-channel audience targeting, and improve real-time measurement and attribution to enable precise, streamlined, personalized omnichannel campaigns. Our solution’s integration with major platforms improves data match rates and addressability so retailers can overcome data fragmentation and optimize their retail marketing strategies. Experian can help advance your retail marketing strategies Experian can help retailers effectively use data and insights to interact with customers and prospects meaningfully. Our data and identity solutions help you deliver relevant, impactful messaging to ensure the customer who puts shoes in the cart at the store is the same customer who wants to finalize their transaction later that evening online. As the holiday season approaches, it’s time to refine your retail marketing strategies and connect authentically with shoppers. With over a billion consumers preparing to shop, Experian offers 19 new syndicated audiences available for activation across major ad platforms, including TV and programmatic, to help you reach the most relevant prospects. Whether you’re targeting discount seekers, last-minute gift-buyers, or frequent travelers, our audiences align with diverse shopping styles and preferences. Choosing the right audience segments aligns your holiday marketing efforts with consumer expectations and maximizes impact. With our tools, you can seamlessly connect with the same customer across various channels, whether they’re shopping in-store or online. Embrace the holiday season confidently, and let Experian help your retail marketing strategy shine. Get started with us today Latest posts
The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation and key insights into their anticipated spending levels, preferred shopping categories, and how they look for gift ideas. In this blog post, we'll explore three 2024 holiday shopping trends across generations: Projected consumer spending Top categories on shoppers' lists Preferred channels for researching gifts Download our 2024 report 1. Projected consumer spending Over 1 in 3 Gen Z and Millennials are gearing up to increase their holiday budgets this year, while Gen X and Boomers are likelier to stick to last year's budget. 36% of Millennials and Gen Z plan to spend more this holiday season 45% of Gen X and 52% of Boomers expect their spending to remain consistent with last year What this means for marketers These insights highlight the importance of tailoring your messaging. For Gen Z and Millennials, emphasize value and unique offerings that justify increased spending. For Gen X and Boomers, focus on trust and reliability, reinforcing their confidence in your brand. How Experian can help you target these audiences Experian’s custom and syndicated audience segments, including Holiday Shopper High Spenders and Holiday Shopper Moderate Spenders, enable you to connect with these diverse consumer groups. Our audiences are available on-the-shelf of leading ad platforms to help you reach people across social, TV, and mobile. The election effect U.S. holiday retail sales saw 4.1% YoY growth in 2016 and 8.3% YoY growth in 2020 following presidential elections. There’s a chance that holiday spending increases after the 2024 election, regardless of the outcome. Experian has 240+ politically relevant audiences that you can activate across major ad platforms ahead of the upcoming election. 2. Top categories on shoppers' lists Different generations have distinct preferences when it comes to what they plan to buy. Gift cards top the list for Gen X and Boomers, while Gen Z leans toward clothing. Millennials are looking to splurge on toys, electronics, and experiences. 69% of Boomers and Gen X plan to purchase gift cards 72% of Gen Z will buy clothing 45% of Millennials will buy health and beauty items 25% of Millennials will buy tickets and 22% of Millennials will buy experiences What this means for marketers Align your product offerings and promotions with each generation's preferences to capture their attention. For example, highlighting versatile gift cards may resonate more with older generations, while showcasing trendy apparel and tech gadgets will appeal to younger consumers. How Experian can help you target these shoppers We offer audience segments like Holiday Shoppers: Apparel, Cosmetics & Beauty Spenders, and Toys Shoppers that you can activate to connect with consumers primed to purchase in these categories. We recently released 19 new holiday shopping audiences we recommend targeting to drive engagement and conversions. Download our audience recommendations here. 3. Preferred channels for researching gift ideas When it comes to finding the perfect gifts, Gen Z turns to social media, while Millennials prefer online reviews and video content. Boomers and Gen X are more inclined to visit physical stores for hands-on product evaluations. 29% of Gen Z and 26% of Millennials will look for gift ideas on social media 44% of Millennials will rely on video reviews and product demos on platforms like YouTube 49% of Gen X and Boomers plan to visit physical stores to evaluate products in person What this means for marketers Understanding where each generation looks for inspiration can guide your content and ad placement strategy. To engage Gen Z, focus on social media campaigns and influencer partnerships. For Millennials, consider investing in video content and reviews. For older generations, ensure your in-store experience is optimized to convert browsing into purchases. How Experian can help you engage these shoppers Our TrueTouchTM audiences can help you pair the perfect messaging styles with the right channels and calls to action. Our Social media channel and content engagement audiences can help you reach Gen Z who are likely to be active users on major social platforms and are Black Friday shoppers. For a full list of Experian’s syndicated audiences and activation destinations, download our syndicated audiences guide. Download our new 2025 Holiday spending trends and insights report This holiday season is about more than just transactions – it’s about cultivating meaningful connections with your audience. Download our 2025 Holiday spending trends and insights report, in collaboration with GroundTruth, to access all of our predictions for this year’s holiday season. Download now When you work with Experian for your holiday shopping campaigns, you’re getting: Accurate consumer insights: Better understand your customers’ behavioral and demographic attributes with our #1 ranked data covering the full U.S. population. Signal-agnostic identity solutions: Our deep understanding of people in the offline and digital worlds provides you with a persistent linkage of personally identifiable information (PII) data and digital IDs, ensuring you accurate cross-device targeting, addressability and measurement. Secure connectivity: Bring data and identity to life in a way that meets your needs by securely sharing data between partners, utilizing the integrations we have across the ecosystem, and using our marketing data in flexible ways. Make the most of this holiday shopping season with Experian. Contact us today to get started. Contact us Source Online survey conducted in June, 2024 among n=1,000 U.S. adults 18+. Sample balanced to look like the general population on key demographics (age, gender, household income, ethnicity, and region). Latest posts
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment to powering data-driven advertising through connectivity. Offline Graph empowers advertisers and advertising technology companies to build and refine consumer profiles, contributing to data connectivity, more offline audience reach, and improved offline measurement accuracy. As a result of consumers engaging with content across more channels, there are more disparate data points than ever before. When you couple that with ongoing signal loss, the need for a unified identity solution has never been greater. Experian’s Offline Graph offers companies a license of stable offline data points, like name, address, phone number, email, geographic information, date of birth, and additional attributes that provide a complete view of household and individual identities. The Offline Graph integrates known offline identity information from reliable deterministic sources like property ownership records, public records, and marketing data to provide access to all United States consumers and households. How customers can use the Offline Graph A big box retailer fills in the blanks of their existing customer data and builds a database of prospects. A media platform more effectively onboards advertisers’ segments, enabling advertisers to reach more of their customers. A retail brand better understands their customer’s demographic and behavioral make-up, by licensing Offline Graph with Marketing Attributes. A connected TV (CTV) manufacturer increases audience reach and accurately quantifies the campaign impact for their advertising partners. Experian’s Offline Graph is already driving value across industries. Here’s some in-depth client success stories: Fusion92 licenses Offline Graph to help their clients transform their marketing Fusion92 is a marketing partner that fuels business transformation in today’s digital economy and delivers exponential returns for brands. Fusion92 licenses Experian’s Offline Graph to power their strategy: from research and discovery to audience creation, activation, and measurement. With access to our Offline Graph, Fusion92 ensures their clients get the insights, targeting, reach, and measurement they need to achieve their business goals. "At Fusion92, we are always pushing the envelope to develop solutions that lead to success for our clients. Our desire to innovate pushed us to find an industry-leading partner in data and identity. This led to us licensing Experian’s Offline Graph product, which we use to build more complete audience profiles for our clients. In doing so, we help brands target, activate, and measure their marketing campaigns more effectively, leading to superior results.”dave nugent, executive vice president of data and analytics, fusion92 Using Offline Graph to deliver relevant messaging to multiple audience cohorts A leading direct-to-consumer (DTC) company with strong customer relationships built a robust first-party data set, enabling effective customer retention. To attract new customers, they partnered with Experian to access offline identity data from Experian’s Offline Graph. The Offline Graph provides them with the data needed to validate their first-party data and with the keys to unlock new customers. With this data, the DTC company delivered the right message to both sets of consumers: existing customers and new prospects. By integrating Experian’s Offline Graph they broadened their reach, personalized their messaging, and improved their marketing. What sets Experian’s Offline Graph apart from the competition Stability of data: With data from deterministic sources, our Offline Graph ensures that your view of consumers – and your ability to connect with them – is stable over time. Connected digital and offline data: Seamlessly connect offline data with digital identifiers through our Digital Graph, enabling a holistic approach to marketing, while ensuring consumer privacy is prioritized. Tailor made for your use cases: Build the Offline Graph to fit your specific needs, selecting the exact offline identity information required for your campaigns. Expanded consumer insights: Connect more data points to enrich your understanding of consumer demographics and behavior, using Experian’s Marketing Attributes and Audiences data. Offline Graph: Your gateway to consumer connectivity As signals fade, there is a large emphasis on procuring and having accurate consumer data. Experian’s Offline Graph delivers the connectivity and insights necessary to stay ahead. Whether you aim to strengthen your existing data or access entirely new data sets, Experian’s Offline Graph offers a solution tailored to your needs. Transform your data strategy with Experian’s Offline Graph — your gateway to a unified consumer identity solution. Contact us Latest posts