Tag: Sip and Solve

In our increasingly interconnected world, understanding the nuances of international risk is vital for businesses looking to expand their horizons. Join us for a webinar.

Catch the latest brew on fraud strategy at our 15-minute Sip and Solve session hosted by Bonnie Gerrity, sharing best practices over coffee.

If you want to get the most out of your marketing campaigns, it's important that they are tailored for a specific audience. We invited Tony Romero on Business Chat to talk about part two of his three-part Sip and Solve webinar series focused on B2B marketing where he explains how segmentation and targeting can make all aspects (landing page or email) more effective by using industry SIC as well as NAICS codes. Look-a-like analysis CMO's challenged with restricted budgets Analyzing portfolio diversity and targeting minority-led, women-led businesses Profiling prospects with limited data attributes   Watch Our Interview What follows is a lightly edited transcription of our talk. [Gary Stockton]: So in our last chat, we talked about maintaining robust marketing data to power effective campaigns and how clean data really helps businesses conduct effective marketing campaigns. This week, we switch gears to discuss the power of segmentation and targeting using industry SIC and NAICS codes to optimize your marketing budgets. So let's dive in. In our previous chat, we spoke about the changes that tech companies have enacted to make the job of targeting business prospects harder, but it's not game over for marketers. [Tony Romero]: No, definitely not. You know, it's really important to know that there's still a lot of a wealth of data out there that can be used to identify and segment target customers. You know, the first-party data obviously is really key, as well as being able to take information that may be spotty. If, for example, you only have a name or address, you can be able to through services like ours, be able to get a full, comprehensive set of data on that customer, both firmographic, demographic, and credit information, and then be able to use that to promote to customers. [Gary Stockton]: So can you share some examples of how Experian data can help marketers hone in on their target customer, for example, how SICs and NAICS codes can help? [Tony Romero]: Yeah, Gary, you're right. SIC and NAICS codes provide information about what industry the business is in. And so, by knowing that, you're able to target those consumers. So again, as I mentioned before, you can take a look at your existing customer base and find out who's your ideal target customer. And from that, then you can compare that to prospective businesses that look just like that. And that's what's called a lookalike analysis. And by using SIC and NAICS codes, you're able to use that to segment the market and then be able to promote effectively. And Gary, you also mentioned that with the economic state, CMOs have to watch their budgets and be as efficient as possible these days. So again, by doing very good segmenting of your target audience, you are making sure that your finance and financial output to a campaign are as efficient as possible. [Gary Stockton]: Excellent, regulators, they're focusing on diversity, equity, and inclusion. How can Experian help clients in that effort? [Tony Romero]: You know? Yeah. That's a very key point and definitely more than ever. It's important to focus on identifying your existing portfolio and seeing how many customers in your portfolio are minority-led or women-led businesses. So you can do benchmarking, you can see how you fare against other businesses in your market space. And that helps you to determine how much more do you need to market to these minority or women-led businesses. So what's number one is the benchmarking, but secondly, you need to be able to go out and look at your prospective target list and find out who are minority-led or women-led. And there, getting an indicator about a Woman-led or Minority-led business allows you to promote specifically to those types of businesses to help increase your portfolio. [Gary Stockton]: That's good. So if all I have is a name and an email address, and in a lot of cases, you know, if we're driving a newsletter, can I still profile this contact? Or are there other ways to do that with minimal info? [Tony Romero]: Yes, there is. You know, even just having a name and address is enough data to go through our type of service and be able to append all of the other information that we talked about, whether it's firmographic with SIC or NAICS codes, it could be demographic information where we look at the business and find out who the consumers that are tied to that business are? So that's called a B2C linkage. And from that now, you know who the actual individual is and go target those specific individuals. So that's also another key point to bring out [Gary Stockton]: Excellent stuff, Tony. Well, folks, if you enjoyed this chat and want to go a level deeper, don't miss Tony's campaign targeting Sip and Solve webinar - Fine Tuning B2b Campaign Targeting. He goes into greater detail on targeting B2B prospects, just click the image to be taken over to the recording.

Stagflation can impact your commercial portfolio performance. We explore options credit departments can take to identify high-risk accounts.

The concept of machine learning has been around for 50+ years in analytic circles. But machine learning methods have created a stir in the last few years as their popularity and visibility increased in the U.S. consumer and commercial credit industry. The use of these advanced methodologies has been constrained to mainly fraud/identity and collections. Machine Learning techniques are now available for credit decisioning. Our upcoming Sip and Solve session will provide insights to help your regulator feel more comfortable with the methodology you are using. We will share how Experian is making machine learning explainable to regulators and boosting model performance. During this session you will learn three take-aways: Current model governance basics How machine learning methods are boosting performance Best practices in deployment and documentation to help regulators feel comfortable with this more powerful solution

As business delinquencies rise in response to COVID-19, credit departments are becoming increasingly challenged.  In our August 13th Sip and Solve webinar, John Krickus and Andrew Moore will be on hand to share some strategies for maximizing receivables amid rising delinquencies. Managing receivables has never been more important or more challenging. Traditional approaches may no longer apply. In this 15-minute Sip and Solve session, we discuss some solutions for effectively and efficiently handling the increase in receivables many companies are facing. After watching this talk you will learn three key takeaways: Prioritizing receivable management in today's environment Analytic tools for managing receivables Flexing receivables strategies to meet your company's priorities Click to view full slides and transcripts from this session.

In 2019, 3 in 5 businesses noticed an increase in fraud over a 12-month period. Today, in the face of COVID-19 and the economic downturn, it’s safe to assume that these numbers have increased. In this Sip and Solve session, Experian's commercial fraud expert, Li Mao, discusses the process of introducing friction into credit processes to discourage fraudsters. He'll also talk about: The most common types of fraud you can expect during COVID-19 What first party fraud is and how you can detect it Tips on how you can combat first party fraud and more WATCH RECORDING