Commercial Pulse Report | 4/22/2025
The Experian Commercial Pulse Report, will officially be released on Tuesday, April 22, 2025. This edition focuses on current trade disruption, and the air of uncertainty in the U.S. economy, particularly as it relates to trade policy. While inflation has recently eased and small businesses gained modest ground in February, recent trade developments and softening optimism suggest cautious times ahead—especially for Main Street.
Watch Our Commercial Pulse Update
A Historic Trade Deficit Raises Eyebrows
Let’s start with a stat that might surprise you: The U.S. currently holds a $1.1 trillion trade deficit with just its top 10 trade partners—the highest ever recorded. This staggering gap highlights the country’s heavy reliance on imports, especially from countries like China, Mexico, and Germany.
Even more telling, the U.S. also has a $990 billion trade deficit across its top 10 import categories, ranging from electronics and machinery to vehicles and pharmaceuticals. The lone bright spot? A trade surplus of over $70 billion in mineral fuels and plastics. This imbalance, coupled with a flurry of recently enacted tariffs, has shaken market confidence and raised the stakes for small business supply chains.
Small Business Conditions Improve—Cautiously
Despite the macroeconomic noise, small businesses are showing some signs of resilience. The Experian Small Business Index™ rose by 3.9 points to 45.4 in February, marking the second consecutive monthly gain. While still below the neutral threshold of 60, the index suggests modest recovery in business credit health and access to capital.
Positive trends include:
- Low unemployment (4.2%)
- Cooling core inflation (2.8%)
- Rising existing home sales (+4.2%)
- Steady wage growth (up to $30.96/hour)
Yet, it’s not all good news. Compared to a year ago, the index is still down nearly 9 points. Small business optimism declined sharply to 97.4, dropping below its 51-year average and reflecting growing concern about inflation, policy changes, and the impact of new tariffs.
The Manufacturing Sector: Small but Mighty
One of the more compelling narratives in this month’s report centers on the evolving U.S. manufacturing sector. Once ravaged by outsourcing and automation, manufacturing is now undergoing a quiet transformation, driven largely by small businesses.
Manufacturing shipments, inventories, and orders reached a record $596.8 billion in February 2025. And while total employment has not rebounded to pre-2000 levels, the number of manufacturing businesses has, indicating a new wave of small and mid-sized manufacturers entering the market.
Younger businesses—those less than two years old—now account for:
- Nearly 13% of monthly commercial credit originations, up from less than 1% just a few years ago.
- Outstanding average credit balances of $57,000, almost double from early 2022.
These trends point to an emerging entrepreneurial base in manufacturing, which could reshape the industry’s future.
What to Watch Going Forward
While economic fundamentals show signs of stability, the policy environment is becoming increasingly volatile. Since the new administration took office in January, tariffs have been announced, adjusted, or enacted nearly daily, leading to market swings, rising input costs, and disrupted supply chains. Many small business owners are now operating in a world where trade policy, not just demand or inflation, is directly impacting their bottom line.
Stay Ahead with Experian
- ✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis.
- ✔ Subscribe to our YouTube channel for regular updates on small business trends.
- ✔ Connect with your Experian account team to explore how data-driven insights can help your business grow.
Related Posts
The U.S. small business landscape is undergoing a structural transformation — and commercial lenders may need to rethink what a “small business borrower” looks like. According to Experian’s May 26th, 2026 Commercial Pulse Report, new business formations remain at historically elevated levels, averaging approximately 450,000 per month since the pandemic. That pace represents a 54% increase compared to pre-pandemic averages from 2018 and 2019. Watch the Commercial Pulse Update According to Experian’s latest Commercial Pulse Report, new business formations remain at historically elevated levels, averaging approximately 450,000 per month since the pandemic. That pace represents a 54% increase compared to pre-pandemic averages from 2018 and 2019. But perhaps more importantly, the composition of those businesses has changed dramatically. In early 2026, approximately 93% of newly formed businesses were sole proprietorships, up from 85% in 2018. Many of these businesses have no employees, limited operating history, and different borrowing behaviors than the traditional small businesses lenders historically underwrote. That shift is creating a fundamentally different commercial credit environment. A Different Kind of Small Business Owner Historically, many small business lending models were designed around businesses with employees, established operations, recurring revenue streams, and longer credit histories. Today’s wave of new businesses often looks very different. Many newer firms are being launched by individuals pursuing consulting work, freelance opportunities, side businesses, creator-economy income streams, or post-retirement self-employment. These businesses may operate leaner, carry lower fixed costs, and rely more heavily on revolving credit products rather than traditional financing structures. In many cases, the business owner and the business itself are financially intertwined. That evolution matters because underwriting a sole proprietor is not the same as underwriting a mature operating company. The rise in sole proprietorships is being driven by several long-term labor force and demographic trends now reshaping the U.S. economy. Demographic Shifts Are Driving Entrepreneurship One of the most important forces behind the surge in sole proprietorships is the aging U.S. population. By 2050, individuals aged 55 and older are projected to represent nearly 40% of the total U.S. population. At the same time, Americans are increasingly working later in life. Labor force participation among older workers has steadily increased over the past two decades, while participation among younger workers has trended lower. Retirement itself is also evolving. Many retirees are no longer fully exiting the workforce. Instead, they are remaining economically active through part-time consulting, contract work, side businesses, and self-employment arrangements. According to research highlighted in Experian’s report, 59% of workers expect to continue working during retirement, while 61% of recent retirees express interest in continued employment. These trends are contributing to a growing segment of “microbusinesses” — businesses with few or no employees operating primarily around the skills, experience, or services of an individual owner. At the same time, broader workplace dynamics are also influencing entrepreneurial activity. Employee Engagement Is Falling According to Gallup, employee engagement in the U.S. and Canada declined to 31% in 2025, down from post-pandemic highs. Gallup estimates that low engagement costs the global economy nearly $10 trillion in lost productivity. Younger workers in particular appear increasingly affected by workplace stress, burnout, and changing expectations around flexibility and career mobility. As a result, more individuals may be pursuing alternative work arrangements, independent income streams, or self-employment opportunities. The side-hustle economy continues to expand as well. A recent PYMNTS study found that nearly 20% of workers engaged in regular side work during the previous six months. Collectively, these labor force dynamics are reshaping not only how Americans work, but also how small businesses are formed, financed, and evaluated from a credit perspective. Commercial Credit Usage Looks Different Experian data shows meaningful differences in how smaller and larger businesses use commercial credit. Smaller businesses and sole proprietors rely more heavily on commercial credit cards, while larger firms tend to utilize a broader mix of leases, lines of credit, and term loans. Businesses with four or fewer employees received average commercial card credit lines of roughly $8,900 in 2025. By comparison, businesses with more than 100 employees averaged approximately $29,500 in new commercial card credit lines. Even when loan origination rates appear similar across business sizes, loan amounts differ substantially. Businesses with fewer than four employees averaged approximately $119,000 in term loan originations, while larger businesses averaged closer to $268,000. Risk performance differs as well. Larger firms generally continue to demonstrate lower delinquency rates and stronger commercial credit scores, reflecting greater operational scale, more established financial histories, and broader access to capital. Why Risk Models May Need to Evolve For lenders, these shifts present both opportunity and complexity. The surge in new business formation creates potential growth opportunities across commercial credit markets. However, many of today’s borrowers may not fit historical underwriting assumptions. Traditional business risk models often relied heavily on factors associated with mature operating businesses — payroll size, years in business, trade depth, and established commercial borrowing history. Today’s newer firms may instead require a more blended view of risk that incorporates both commercial and consumer-level behaviors, cash flow dynamics, and alternative indicators of financial stability. As sole proprietors and microbusinesses continue to account for a growing share of the small business economy, lenders may need to remain agile in balancing portfolio growth with disciplined underwriting and risk management strategies. The definition of “small business” is evolving — and commercial risk models may need to evolve alongside it. Learn more ✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis. ✔ Subscribe to our YouTube channel for regular updates on small business trends. ✔ Connect with your Experian account team to explore how data-driven insights can help your business grow. Download the Commercial Pulse Report Visit Commercial Insights Hub Related Posts
Commercial office space businesses show strong credit performance despite rising vacancies. Explore key trends shaping risk, demand, and resilience.
AI-driven energy demand is reshaping credit risk. Learn how rising energy costs may impact small business performance and lending strategies.
