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Labor Market Disruption – Why Are Satisfied Workers Leaving?

by Gary Stockton 3 min read April 7, 2025

Experian Commercial Pulse Report | 4/8/2025

Experian has released our April 8th Commercial Pulse Report. As the U.S. economy moves through a phase of recalibration, this week’s Experian Commercial Pulse Report highlights one area in particular that’s undergoing notable change—the labor market.

Watch Our Commercial Pulse Update

Macroeconomic Highlights

Inflation eased to 2.8% in February, while job growth remained solid with 228,000 new jobs added in March. Unemployment rose slightly to 4.2%, and consumer sentiment dropped to 57.0—the lowest since late 2022. Despite rising wages, economic uncertainty is growing, reflected in cautious optimism among small businesses.

The U.S. Labor Market Presents a Paradox for Business Owners

While macroeconomic indicators show some signs of resilience—such as moderate job growth and easing inflation—recent research zeroes in on the evolving dynamics between workers and employers. For small businesses navigating talent shortages, shifting workforce expectations, and rising labor costs, understanding these trends is critical.

High Satisfaction, But Growing Uncertainty

Despite concerns about a slowing job market, job satisfaction among American workers remains high. According to a recent Pew survey featured in the report, only 12 percent of workers report dissatisfaction with their current jobs. However, 25 percent say they’re likely to look for a new role in the coming months. This disconnect suggests that workers, while content, are watching the labor market closely and weighing their options—especially as job openings become harder to come by and hiring slows across several sectors.

Unionization: Fading Membership, Rising Support

Union membership has steadily declined for decades, now representing just 9.9% of the U.S. workforce or about 14.3 million workers. Yet paradoxically, public support for unions is rising, particularly among younger employees. A Gallup survey cited in the report found that over 70% of Americans now approve of unions. While many remain undecided about joining, younger workers are increasingly labeled as “union curious”—interested in collective action but unsure of the long-term implications. At the same time, older employees are dominating union rolls, with workers aged 55 and over now making up 24.3% of union members—a nearly 80% increase from 2000.

Public Perception of Unions is Evolving

The Business Impact of Unionization

For employers, particularly small businesses, these shifting sentiments present new challenges. Unionization can drive up payroll and benefits costs, slow down decision-making, and foster adversarial dynamics between leadership and employees. The report also highlights that union-heavy environments often experience higher operating costs and reduced managerial flexibility—factors that can be especially burdensome for resource-strapped small businesses.

However, the rise in union interest can’t be ignored. In today’s competitive labor landscape, addressing employee concerns proactively—particularly around compensation, benefits, and workplace culture—may help business owners retain talent and avoid labor disputes.

Why This Matters Now

These labor market dynamics are unfolding at a time when small business optimism, while slightly improving, remains cautious. The Experian Small Business Index rose to 45.4 in February—its second monthly increase—suggesting that while owners are willing to invest in their businesses, they remain watchful of economic uncertainty and evolving workforce demands. Download this week’s report for more insights on the evolving labor market and more.

To stay ahead of the latest trends:
Visit our Commercial Insights Hub for in-depth reports and expert analysis.
Subscribe to our YouTube channel for regular updates on small business trends.
Connect with your Experian account team to explore how data-driven insights can help your business grow.

Want to learn more? Download the full Commercial Pulse Report for April 8th, 2025.

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The Rise of Sole Proprietors Is Reshaping Small Business Credit Risk

The U.S. small business landscape is undergoing a structural transformation — and commercial lenders may need to rethink what a “small business borrower” looks like According to Experian’s May 26th, 2026 Commercial Pulse Report, new business formations remain at historically elevated levels, averaging approximately 450,000 per month since the pandemic. That pace represents a 54% increase compared to pre-pandemic averages from 2018 and 2019. Watch the Commercial Pulse Update According to Experian’s latest Commercial Pulse Report, new business formations remain at historically elevated levels, averaging approximately 450,000 per month since the pandemic. That pace represents a 54% increase compared to pre-pandemic averages from 2018 and 2019. But perhaps more importantly, the composition of those businesses has changed dramatically. In early 2026, approximately 93% of newly formed businesses were sole proprietorships, up from 85% in 2018. Many of these businesses have no employees, limited operating history, and different borrowing behaviors than the traditional small businesses lenders historically underwrote. That shift is creating a fundamentally different commercial credit environment. A Different Kind of Small Business Owner Historically, many small business lending models were designed around businesses with employees, established operations, recurring revenue streams, and longer credit histories. Today’s wave of new businesses often looks very different. Many newer firms are being launched by individuals pursuing consulting work, freelance opportunities, side businesses, creator-economy income streams, or post-retirement self-employment. These businesses may operate leaner, carry lower fixed costs, and rely more heavily on revolving credit products rather than traditional financing structures. In many cases, the business owner and the business itself are financially intertwined. That evolution matters because underwriting a sole proprietor is not the same as underwriting a mature operating company. The rise in sole proprietorships is being driven by several long-term labor force and demographic trends now reshaping the U.S. economy. Demographic Shifts Are Driving Entrepreneurship One of the most important forces behind the surge in sole proprietorships is the aging U.S. population. By 2050, individuals aged 55 and older are projected to represent nearly 40% of the total U.S. population. At the same time, Americans are increasingly working later in life. Labor force participation among older workers has steadily increased over the past two decades, while participation among younger workers has trended lower. Retirement itself is also evolving. Many retirees are no longer fully exiting the workforce. Instead, they are remaining economically active through part-time consulting, contract work, side businesses, and self-employment arrangements. According to research highlighted in Experian’s report, 59% of workers expect to continue working during retirement, while 61% of recent retirees express interest in continued employment. These trends are contributing to a growing segment of “microbusinesses” — businesses with few or no employees operating primarily around the skills, experience, or services of an individual owner. At the same time, broader workplace dynamics are also influencing entrepreneurial activity. Employee Engagement Is Falling According to Gallup, employee engagement in the U.S. and Canada declined to 31% in 2025, down from post-pandemic highs. Gallup estimates that low engagement costs the global economy nearly $10 trillion in lost productivity. Younger workers in particular appear increasingly affected by workplace stress, burnout, and changing expectations around flexibility and career mobility. 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By comparison, businesses with more than 100 employees averaged approximately $29,500 in new commercial card credit lines. Even when loan origination rates appear similar across business sizes, loan amounts differ substantially. Businesses with fewer than four employees averaged approximately $119,000 in term loan originations, while larger businesses averaged closer to $268,000. Risk performance differs as well. Larger firms generally continue to demonstrate lower delinquency rates and stronger commercial credit scores, reflecting greater operational scale, more established financial histories, and broader access to capital. Why Risk Models May Need to Evolve For lenders, these shifts present both opportunity and complexity. The surge in new business formation creates potential growth opportunities across commercial credit markets. However, many of today’s borrowers may not fit historical underwriting assumptions. Traditional business risk models often relied heavily on factors associated with mature operating businesses — payroll size, years in business, trade depth, and established commercial borrowing history. Today’s newer firms may instead require a more blended view of risk that incorporates both commercial and consumer-level behaviors, cash flow dynamics, and alternative indicators of financial stability. As sole proprietors and microbusinesses continue to account for a growing share of the small business economy, lenders may need to remain agile in balancing portfolio growth with disciplined underwriting and risk management strategies. The definition of “small business” is evolving — and commercial risk models may need to evolve alongside it. Learn more ✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis. ✔ Subscribe to our YouTube channel for regular updates on small business trends. ✔ Connect with your Experian account team to explore how data-driven insights can help your business grow. Download the Commercial Pulse Report Visit Commercial Insights Hub Related Posts

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