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Auto Response Analysis
Auto Response AnalysisSM provides manufacturers, automotive advertising agencies, third-party dealer service vendors and e-commerce sites with the tool to evaluate the effectiveness of their automotive consumer promotions and "hand-raiser" campaigns.

Gauge the effectiveness of your promotions

Provide Experian Automotive with a list of the customers that received the promotion and we match it against our National Vehicle Database to determine the number and percentage of prospects that purchased the promoted vehicle or another vehicle.

Measure the return on investment for your promotions

Easily measure and track the success of your promotion against the vehicles actually purchased.

Provide a scorecard to dealers

Show them what percentage of their leads were converted into purchases by them or by a competitive dealer.

Features

Some key measures typically provided with Auto Response Analysis:

- Percent of prospects that purchased vehicle.
- Percent of prospects that purchased promoted vehicle.
- Percent of prospects that purchased intended vehicle (dot coms).
- Average number of days to purchase.

For more information on this product, contact us at 1 888 754 9977.


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For more information, please contact us at 1 888 754 9977.
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