Data Digest is a monthly Experian Marketing Services newsletter serving data-driven
marketers. Each quarter we will feature columns on topics such as data quality, life
style trends, new product introductions, consumer data sets, data compliance and privacy
issues, and more. Check out our page each month for fresh insights on important marketing
This month's featured Mosaic segment is Digital Dependents. Check out the Mosaic
Interactive Guide to learn more about Digital Dependents and all 71 of Mosaic's
recently refreshed consumer segments. Visit the new Mosaic
website to learn more about how marketers are effectively targeting the New American
consumer using the industry’s most up-to-date and accurate segmentation system.
Did you know that there are more than 34 million moms in the United States?
Moms have a significant influence on purchase decisions; so it’s critical to
understand how to reach them. Download our white paper entitled Understanding
and engaging today’s moms. This paper provides a clear look at six different
mom segments to help you understand how to engage this key audience.
Get actionable insights and build marketing strategies that build customer loyalty.
View our new webinar on Mosaic® USA use cases and applications and learn how marketers
are using this comprehensive segmentation tool to drive better marketing results.