Identify valued members
and offer them products
that resonate with
their needs

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Engage Members and Gain Insight

Create new strategies by thanking your members with loyalty programs and build or maintain strong relationships by offering credit education and reports. Ensure you’re communicating the right way at the right time to your members and build on their relevant needs or lifestyles.

 

Situation

What can credit unions provide members with to educate them on financial best practices, and a better understanding of credit scores and credit history?

Resolution

 

 

 

Situation

How can credit unions keep a good line of communication with members?

Resolution

  • CheetahMail helps credit unions maximize the relevance and precision of their communications. Take advantage of permission-based email marketing, social, mobile and display marketing, customer intelligence technologies, and more
  • Gain insight into the mindset, trends, and habits of consumers by building targeted direct mailing lists of prospects to exceed sales goals, create customized demographic and targeted messaging using Consumer Insights products
  • Targeting products provide consumer data and solutions to target your best customers to improve your marketing and sales efforts by utilize Experian's high quality data that’s updated regularly to discover new revenue opportunities
 

 

 

Situation

How do credit unions develop a deeper understanding of members, their needs and wants, their lifestyle interests, their attributes, to talk about the right products at the right time and further loyalty?

Resolution

  • Manage your membership through PowerCurve from Experian, allowing you to turn customer-level analytic insights into a coordinated set of account-level treatment strategies
  • Targeting products provide consumer data and solutions to target your best customers to improve your marketing and sales efforts by utilize Experian's high quality data that’s updated regularly to discover new revenue opportunities
  • Prime Performance Modeling helps formulate intelligent solutions to acquisition and retention by analyzing data to discover untapped markets, uncover hidden cross-sell opportunities, identify "at risk" clients and predict future loyalty
 

 

 

Situation

What can help create new strategies for credit unions to drive online traffic, test and analyze new markets?

Resolution

  • Hitwise® improves marketing strategies by learning what drives traffic to your competitors' sites, providing access to daily online usage — see how 10 million US Internet users interact with over 1 million Web sites across more than 160 industries
  • Prospect NavigatorSM improves business intelligence, allows for testing of new strategies, run counts and analyze new markets
  • Gain insight into the mindset, trends, habits of consumers. Build targeted direct mailing lists of prospects to exceed sales goals. Create customized demographic and targeted messaging using Consumer Insights products
 

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