Marketing Services

Companies struggle to access information quickly for marketing personalization

Posted on Jul 16 2014 by
Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found...

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U.S. World Cup fans watch TV “everywhere,” but multitask

Posted on Jun 11 2014 by
World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are...

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Experian Marketing Services releases sixth annual Digital Marketer report with

Posted on Mar 13 2014 by
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, today announced the release of The 2014 Digital Marketer: Benchmark and Trend Report, the marketing industry’s go-to resource, now in its sixth year,...

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Experian Marketing Services Releases Study on Email Acquisition & Engagement

Posted on Jan 15 2013 by
Email marketing continues to be the hub and driving force in cross-channel integration as consumers are becoming more vocal and more demanding with what they expect from their favorite brands. Today, Experian Marketing Services released findings from its email market...

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