Experian Marketing Services’ CheetahMail® developed a new Pinterest email functionality late last year that has produced significantly higher both open and click rates for emails with the functionality, while also enabling retailers’ products to go viral. Several retailers, including Ballard Designs, have seen significant increases in click-to-open rates, Pinterest followers and pinboard activity by incorporating the capability into their email campaigns.

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Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced an expanded relationship with Adrea Rubin Marketing, Inc., the life and health insurance marketing leader. This relationship makes Adrea Rubin Marketing a preferred provider of Experian Marketing Services’ ChoiceScore to the life and health insurance vertical.

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Earlier this spring, the Federal Deposit Insurance Corporation (FDIC) announced a proposed amendment to the Assessments, Dividends, Assessment Base and Large Bank Pricing (LBP) rule that it put forward in February 2011.

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Although 46 states, the District of Columbia and Puerto Rico have passed laws requiring consumer notification in the event of a security breach of personal information, recent large-scale and publicized breaches continue to make data security a top legislative agenda item in statehouses across the country. Of the 15 data breach proposals introduced by State legislators this year, two have been signed into law.

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Experian Automotive today announced that average credit scores for consumers buying a vehicle have dropped to near prerecession levels.

According to its quarterly automotive credit analysis, the average credit score for financing a new vehicle dropped six points to 760 and dropped four points to 659 for used vehicles. Comparatively, credit scores in Q1 of 2008 were at an average of 753 for new vehicles and 653 for used.

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Experian®, the leading global information services company, today announced that during National Small Business Week, May 20–26, it will offer BusinessIQ Express at half off its annual subscription price for the first year of service.

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Secure and convenient online access to your Social Security earnings and benefit information is available due in part to fraud prevention services that help the U.S. Social Security Administration (SSA).

The SSA uses Experian fraud prevention services to securely authenticate and safeguard the identities of consumers who now have online access to their Social Security earnings and benefit information through the SSA’s new online Social Security Statement.

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Recently there has been one area of Consumer Financial Protection Bureau (CFPB) reform that has gained support from Republicans and Democrats in Congress, as well as the CFPB Director himself: ensuring the confidentiality of privileged information that financial institutions provide to the bureau.

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For those of you who did not attend Experian’s Vision Conference this week, you may have missed an opportunity to learn how to drive profitable growth by leveraging the PowerCurve software to make accurate, analytics-based decisions quickly, efficiently and repeatedly to acquire, manage and grow your customer relationships. However, it’s not too late for you to catch up.

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On March 26th, the Federal Trade Commission (FTC) released its highly anticipated final reports on consumer privacy, entitled “Protecting Consumer Privacy in an Era of Rapid Change.”

In their final report, the Commission applauded industry’s efforts towards strengthening industry self-regulations—including the Digital Advertising Alliance’s Self Regulatory Program for Online Behavioral Advertising—but called on industry to do more to protect consumer privacy.

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This Experian TV episode kicks off with a review of some of the key priorities of the CFPB and looks at some of the programs it is planning to develop. We also sit down with Keir Breitenfeld, senior director, fraud and identity solutions, to discuss fraud detection, and we go one-on-one with Amy Hysell from Arizona Federal Credit Union to look at how a troubled portfolio can be turned around using Experian tools.

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As more Americans emerge from the economic depths of the recession, they’re reminded by one significant fact: not all consumers reduced their debt burdens during 2011. Super-prime VantageScore® consumers — those with scores of 901 to 990 — actually increased debt by $100 billion from Q4 of 2010, notably in new mortgage, bankcard and auto debt.

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