Hot holiday trends: week of December 9th – 15th
Posted on Dec 21 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
Creating a single customer view
Posted on Dec 21 2012 by Caitlin Devore
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
Facebook was the top search term in 2012 for fourth straight year
Posted on Dec 20 2012 by Matt Tatham
Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. [...]
The big topic of big data
Posted on Dec 20 2012 by Caitlin Devore
While there are many components and challenges to big data, data quality needs to be a part of any strategy.
Putting the customer first
Posted on Dec 19 2012 by Caitlin Devore
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.
Online retail visits increase 8% year over year week of Dec 9 – 15
Posted on Dec 18 2012 by Matt Tatham
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.
Providing customers an omni-channel experience
Posted on Dec 18 2012 by Caitlin Devore
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
Data Quality SaaS Deployments
Posted on Dec 17 2012 by Caitlin Devore
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
