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Five keys to driving effective analytics in 2016...

The Relevancy Group identifies ways to drive effective analytics programs, build a more comprehensive view of the customer and continue to grow your email...

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Email and mobile highlights from this holiday season...

Trends and performance findings from our research on promotional email and mobile messages from retail...

Read More Email and mobile highlights from this holiday season
Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

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Top marketing resolutions to kick off 2016...

We've compiled a list of New Year's marketing resolutions to help you succeed this...

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Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

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Holiday email engagement opportunities: Christmas Day ...

Marketers look to Christmas Day for additional holiday email engagement opportunities, and don't forget Boxing...

Read More Holiday email engagement opportunities: Christmas Day and Boxing Day
How “percent off” deals affected email open rates Than...

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

Read More How “percent off” deals affected email open rates Thanksgiving weekend
10 gifts for 10 audiences: Holiday gift guide insights...

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

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Test new email marketing methods and be your own bench...

Numbers without context can be misleading. Marketers need to systematically test new email marketing methods to give numbers...

Read More Test new email marketing methods and be your own benchmark