Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.

Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.

How device recognition can make marketing campaigns better

Posted on Apr 16 2014 by

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.

To be a marketing mastermind, you need quality data

Posted on Apr 15 2014 by

Data has become a focal point of all marketing efforts. Ninety-three percent of organizations think data is essential to their marketing success.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

Posted on Apr 14 2014 by

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.

The nuances of navigation in email

Posted on Apr 10 2014 by

A number of analyses show strong click rates in the navigation area of emails. With mobile usage on the rise, here are some key things to think about when designing navigation bars.

We all need to be worried about online traffic fraud

Posted on Apr 09 2014 by

Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.

Why data-driven marketers are well positioned to converge with new technology

Posted on Apr 08 2014 by

Matthew Ball provides his own astute interpretation of LUMA Partners recently released 2014 Strategic Buyer LUMAscape.

Mobile takes on television for device supremacy

Posted on Apr 04 2014 by

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.

Meet today’s new smartphone consumers

Posted on Apr 03 2014 by

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.