Where are you investing your holiday marketing dollars?
Posted on Nov 06 2012 by Denice Surjan
Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday season.
#Twitter and #hashtags in email subject lines
A look at statistics and trends around email campaigns using Twitter
Holiday hot products – tablets top the list and the Furby is back!
See what made the list - hot products of the holiday season!
Getting ready for Valentine’s Day email promotions
Valentine's Day generates nearly $18 billion. Start planning for this holiday mailings now.
What you need to know about Facebook’s new Mobile App Install Ads
Posted on Nov 02 2012 by Graeme Winston
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.
Hispanic attitudes and behaviors by socioeconomic level
Posted on Nov 01 2012 by Felipe Korzenny
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.
Holiday discounts, coupons and deals – where to begin?
Posted on Nov 01 2012 by Bill Tancer
We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.
Trending Now – Email address acquisition using website pop-ups
Posted on Oct 31 2012 by Liz Gould
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.
The deliverability black box – secrets revealed!
Posted on Oct 30 2012 by Spencer Kollas
The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.
New fall line-up: which TV show viewers are multitasking?
Posted on Oct 29 2012 by Jennifer Olson
What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?
Hot holiday trends: week of October 14th – October 21st
Posted on Oct 25 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 14th
Second presidential debate spawns new Internet meme
Posted on Oct 23 2012 by Matt Tatham
The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
