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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Time to change the channel to Addressable TV...

For marketers, it’s never been more important to leverage the addressability of emerging channels. And addressable advertising, especially addressable TV, is just the way...

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Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Bon-Ton makes mobile marketing magic for the holidays...

Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing...

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Email as a springboard for data-driven marketing...

“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and cha...

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Experian takes top ESP Leader spot in 2016 Relevancy R...

The Relevancy Group released its 2016 Relevancy Ring Buyers Guide for Email Marketing Service Providers, which positioned Experian Marketing Services as the #1...

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Latest email marketing benchmarks: 3 takeaways...

Email marketers must keep an eye on email marketing benchmarks that, alongside their own data, can uncover valuable email...

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6 email marketing themes from last holiday season...

Here's our analysis of the email marketing themes we saw during the holiday season and how to plan for the...

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