An extra week to show your Father’s Day promotions some “love”

Posted on May 14 2015 by

While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

Attribution a priority on the road to customer-centricity

Posted on May 07 2015 by

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution journey.

Trending Now – Gmail’s grid view: In like a lion, out like a lamb

Posted on Apr 30 2015 by

Gmail’s grid view option is removed after being introduced just over one year ago.

E-commerce traffic: evaluating your success channels

Posted on Apr 29 2015 by

Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even bigger.

Data management: 10 questions to ask yourself

Posted on Apr 28 2015 by

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get started.

Unlock your cross-channel marketing potential

Posted on Apr 27 2015 by

Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.

Memorial Day marketing tips for a successful start to summer

Posted on Apr 23 2015 by

Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.

It’s the economy, stupid: The correlation between email and the overall economy

Posted on Apr 23 2015 by

Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.

The Internet of Things: become part of the movement [VIDEO]

Posted on Apr 20 2015 by

Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.

How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.