Search Results for: customer marketing

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For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

May 13, 2019 by Experian Marketing Services

The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...

February 20, 2019 by Experian Marketing Services

The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...

May 2, 2018 by Daniel Portoff, Product Manager

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

January 26, 2018 by Kyle Smith, Director of Digital Marketing Strategic Services

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

April 19, 2017 by Experian Marketing Services

Partnership combines customer connections and cross-device scale to deliver more strategic customer insights NEW YORK AND CHICAGO — March 16, 2017 — Signal, the global...

March 16, 2017 by Experian Marketing Services

Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...

August 19, 2016 by Spencer Kollas

Combined technology gives marketers an enhanced view of the customer for improved planning, targeting and optimization NEW YORK, July 12, 2016/PR Newswire/ -Tapad, the...

July 16, 2016 by Catherine Leonard, Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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