Combined technology gives marketers an enhanced view of the customer for improved planning, targeting and optimization NEW YORK, July 12, 2016/PR Newswire/ -Tapad, the...
NEW YORK, May 4, 2016 /PRNewswire/ –Tapad, the leader in cross-device marketing technology and now a part of Experian, has been honored with two...
Access the holiday marketing calendar + 3 tips for October to get ready for the holiday...
Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...
Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...
As retailers gear up for the holidays, they need to keep data quality in mind....
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...