Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of...
Marketing success can sometimes come in the most unlikely of combinations — reminiscent of a great chef crafting a delicious dish from ingredients rarely...
This summer’s games in Paris represent an extraordinary opportunity to connect with sports audiences on a global scale. As we anticipate this momentous event...
Explore the future of TV measurement with Experian Marketing Services. Stay ahead in 2024 with the latest trends and data...
With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...
In the ever-evolving and soon-to-be cookieless advertising world, brands and agencies need help finding and maintaining access to accurate and comprehensive marketing data that...
Shoptalk 2024, the premier event for retail and e-commerce professionals, brought together industry leaders to discuss the latest trends and innovations shaping the future...