Search results for ‘ customer marketing ’ - 162 hit
SMS compliance: What you don’t know CAN hurt you
Posted on Jan 02 2013 by Alex Krylov
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.
CNBC “Squawk on the Street” features Experian Marketing insights & data
Posted on Dec 26 2012 by Scott Anderson
Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.
Hot holiday trends: week of December 9th – 15th
Posted on Dec 21 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence
Creating a single customer view
Posted on Dec 21 2012 by Caitlin Devore
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
Putting the customer first
Posted on Dec 19 2012 by Caitlin Devore
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.
An easy opt-out process is key to protecting your email reputation
Posted on Dec 04 2012 by Spencer Kollas
It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.
A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them
Posted on Nov 28 2012 by Shelley Kessler
In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...]
#Twitter and #hashtags in email subject lines
Posted on Nov 27 2012 by Liz Gould
Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
