Search Results for: customer marketing

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Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

February 8, 2017 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

December 19, 2023 by Experian Marketing Services

As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...

July 27, 2023 by Experian Marketing Services

It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...

July 18, 2023 by Experian Marketing Services

Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....

June 27, 2023 by Experian Marketing Services

The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...

March 7, 2023 by Experian Marketing Services

In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...

March 2, 2023 by Experian Marketing Services

Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...

September 28, 2021 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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