Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his demographic segments. The result of the targeted messaging led to strong re-election numbers and an eventual campaign win for the official.

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Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure. When we match up the characteristics and behaviors of football fans and residents of Boston and New York, the two cities don’t share a lot in common. What they do share [...]

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Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have evolved to customized, one-to-one marketing, a more effective and personalized technique. The goal of one-to-one marketing is to target relevant offers to each consumer. While this high level of segmentation is [...]

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Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s Facebook page over the past few weeks, visits have jumped 248% last week as compared to the week ending Dec, 24, 2011.

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Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational efficiencies around direct mail and catalog campaigns. Now, we see businesses validating a host of different contact data [...]

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