Organizational structure is a hurdle on the track to cross-channel marketing success

Posted on Sep 23 2014 by

If cross-channel marketing programs are a part of your plan, it’s important to understand the challenges that lie ahead in order to be prepared to overcome them and achieve the success you’re after.

Taking a look at the road to cross-channel maturity

Posted on Sep 18 2014 by

A look into the 3 key inhibitors brands face with cross-channel marketing based on the recently released commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services.

An MVP can score programmatic payback

Posted on Sep 16 2014 by

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product.

Experian Marketing Services’ cross-channel marketing platform is recognized with two awards at The American Business Awards

Posted on Sep 15 2014 by

Global cross-channel marketing platform receives 2014 People’s Choice Stevie® Award for Favorite New Products and bronze Stevie® for Best New CRM product.

Apple Pay grants iPhone owners’ wish

Posted on Sep 09 2014 by

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and girls.

Thank you! You like us, you really like us…

Posted on Sep 09 2014 by

We’re very excited to announce that our very own Cross-Channel Marketing Platform has won the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards.

#TrendingNow – holiday season prep

Posted on Sep 08 2014 by

A look into the inbox: brands are gearing up for the holidays, mobile marketing will be big

Marketers, get ready for your content reach to plateau on Facebook

Posted on Sep 04 2014 by

Why marketers should expect more decline and eventual extinction of organic reach on Facebook and start adapting their social media marketing strategy accordingly.

Marketers get a kick out of Tim Howard at #EMSSUMMIT

Posted on Sep 03 2014 by

Tim Howard delighted the 1,000+ marketers who attended Experian Marketing Services’ Client Summit; watch the talk.

The cold hard facts of the ALS #IceBucketChallenge

Posted on Sep 03 2014 by

The ALS Ice Bucket Challenge got a lot of buzz this summer. Here is a snapshot of the online trends in search and traffic.