Stay plugged into the Connected Traveler [Infographic]

Posted on Sep 03 2015 by

Check out our latest infographic, which profiles the Connected Traveler, providing actionable insights into their attitudes and behaviors to help marketers better engage them.

43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by

More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

Integrating email with addressable advertising

Posted on Aug 31 2015 by

In this month’s Ask the Expert column, we look at the world of addressable advertising and how it can fit into an intelligent cross-channel strategy, starting with email.

Customer choice drives responses, and other email performance benchmarks

Posted on Aug 26 2015 by

Gain a sneak peek into the email performance benchmarks outlined in our latest quarterly benchmark report. Also see how customer choice affects response rates.

How to enable real decisions about your marketing strategy

Posted on Aug 24 2015 by

Use consumer insights into the way target customers think, feel and behave to enable real marketing decisions about messaging and campaign execution.

What role does the Chief Data Officer play?

Posted on Aug 14 2015 by

The chief data officer is changing the way organizations manage and utilize data. Here are insights on why organizations see a CDO as the leader of their data strategy.

College-age consumers: Three spending habits of today’s young adults

Posted on Aug 13 2015 by

College-age consumers have changed their spending habits over the past five years. Here are three spending habits to help you engage these emerging consumers.

Top 3 themes from #EMSSUMMIT

Posted on Aug 12 2015 by

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main stage.

Overcome these 3 common data barriers for mobile marketing success

Posted on Aug 11 2015 by

In his latest byline for iMedia, Spencer Kollas explains how to overcome 3 common data barriers for mobile marketing success.

Experian recognizes brands that create exceptional customer experiences during inaugural #SuiteLife Awards

Posted on Aug 06 2015 by

Some of the world’s most progressive brands were honored at this year’s #SuiteLife Awards ceremony.