Unlock your cross-channel marketing potential

Posted on Apr 27 2015 by

Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.

Memorial Day marketing tips for a successful start to summer

Posted on Apr 23 2015 by

Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.

It’s the economy, stupid: The correlation between email and the overall economy

Posted on Apr 23 2015 by

Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.

The Internet of Things: become part of the movement [VIDEO]

Posted on Apr 20 2015 by

Learn how marketers can become part of the Internet of Things movement by leveraging smart devices to create more engaging brand experiences.

How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.

Welcome (and welcome back) with life cycle marketing

Posted on Apr 08 2015 by

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?

Rethinking search in the mobile age

Posted on Apr 01 2015 by

Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking search.

Attribution: You don’t have to do it alone! [Infographic]

Posted on Mar 31 2015 by

Adopting data-driven marketing attribution can be challenging. But the good news about attribution: you don’t have to do it alone. Check out this infographic for what to look for in a partner.

Marketing: A primary breeding ground for big data innovation

Posted on Mar 27 2015 by

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.

Contextual marketing: A look at real world (and real time) examples

Posted on Mar 26 2015 by

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.