Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by

How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.

Join @ExperianMkt and @Ad_Truth for #DPD15 chat on Twitter

Posted on Jan 27 2015 by

Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.

3 reasons to make mobile your priority

Posted on Jan 27 2015 by

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.

The equitable exchange – why personalization is our duty

Posted on Jan 22 2015 by

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.

Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?

5 must-have lessons from the 2014 holiday season

Posted on Jan 14 2015 by

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.

#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by

That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.

Email takes the lead as the holiday season comes to a close

Posted on Jan 06 2015 by

On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.

Cross-channel personalization begins with data collection

Posted on Dec 23 2014 by

Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy

The shift toward cross device marketing

Posted on Dec 19 2014 by

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.