Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

Holiday marketing secrets from your marketing peers

Posted on Oct 14 2014 by

Discover the most used and integrated channels for holiday marketing campaigns worldwide.

Multiple marketing channels, one customer

Posted on Oct 13 2014 by

To effectively interact with and engage today’s consumers, retailers need a seamless, integrated cross-channel marketing strategy across all customer touch points.

#HolidayHotSheet – Preparing for the upcoming winter season

Posted on Oct 10 2014 by

Real-time holiday marketing insights and trends: how consumers are shopping, what they are searching for and how holiday campaigns can be optimized to maximize rewards for both consumers and brands.

Where’s Dana? Fix your data and make your marketing more personal

Posted on Oct 10 2014 by

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization.

Ask the analyst: Are consumers really cutting the cord?

Posted on Oct 08 2014 by

John Fetto answers frequently asked questions about the TV watching habits of consumers based on from our Cross-Device Video Analysis.

Big Data privacy and compliance questions answered

Posted on Oct 06 2014 by

Privacy expert, Alex Krylov, answers the most frequently asked questions about Big Data privacy and compliance affecting cross-channel marketers today.

The big bout part II: When to use system text vs. images in digital marketing

Posted on Oct 03 2014 by

Our creative experts go the distance in part II of how words stack up against images in digital marketing.

The big bout part I: System text vs. images

Posted on Oct 02 2014 by

Our creative experts weigh in: How words vs images in email match up.

#TrendingNow: ’Twas the week before holiday emails began…

Posted on Sep 29 2014 by

A quick look at how brands are sneaking holiday references into the inbox among fall and Halloween themes.