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Digital Tower of Babel: Don’t let marketing buzzwords ...

Rapid changes in the digital industry created a new digital marketing lingo that marketers are using but may not be properly...

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2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

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Plan for the future. Plan with data....

Creating a detailed data plan will positively influence your business. Learn how to develop a 2017 data...

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Trends are dead ends: Taking the road paved with blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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4 charts that explain email marketing during the holid...

Creative and daring email marketing tricks to capture customers before the holiday season...

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e-appends, a potential trap for email marketing...

E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your...

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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