Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer.
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.
Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.
Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.
CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.
The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.
Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list health.
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets.
Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are [...]
