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Level Up is a monthly webinar open to anyone interested in improving their leadership skills. The series is designed to help you get to know the leaders of Experian and gain insight into the skills needed to grow your career.
Most recently, we spoke with Reshma Peck, SVP Marketing for Integrated Marketing at Experian. Reshma is responsible for brand, segment and product marketing for B2B financial services at Experian. She leads a diverse team in multiple disciplines of marketing to identify market segments and develop value propositions, market insights and thought leadership; generate awareness and demand; build client affinity and power the sales teams focused on driving revenue. She champions key employee initiatives that reflect the dynamic culture across Experian.
Here are a few takeaways from our discussion with Reshma:
Don’t forget about your personal brand.
Being in marketing, Reshma has been tasked with improving the brand of the company she is employed by, but it’s important to remember that your personal brand needs just as much attention. What is the story you want to tell and what do you want people saying about you? Here are a few “R” principles Reshma lives by:
Be intentional about recharging.
You hear “be intentional about networking” a lot, but Reshma believes in being intentional about your me-time. Part of Reshma’s job is traveling to attend conferences and events frequently, which leaves a lot of room to become totally drained, especially after socializing. If you know yourself well enough to know when your energy will deplete, be intentional about preparing for that and making sure you take care of yourself along the way. Here are some ways Reshma practices this:
If you are just beginning to lead your first team, Reshma’s best piece of advice for you is to hire well. Hiring for experience can only get you so far, especially when a lot of those technical skills can be taught, but getting your team composition right is critical. Hire the right talent, hire well and the rest will figure itself out.
Look for the gaps in your job.
A lot of the time, you are hired for a specific job and a short year later, you’ll find that you are doing something very different than what you were hired for. You may have a job description that outlines 50% of what you do, but the most successful employees take the initiative to find the gaps and create their own 50% of that job description. Look for the gaps in yours!
Enjoy the people you work with.
Chances are, you spend more time at work than you do at home. If that’s the case, work should be fun and exciting too! Reshma and her team like to enjoy social events during lunch or after hours. Go the extra step to really build up your team culture and dynamic.
Even if your title is that of an individual contributor, you lead. You can lead ideas and projects. Beyond Experian, you can lead volunteer opportunities or planning you and your friends’ next social gathering. Whatever it is, everyone has the capability to lead. Whether or not that takes you down the path of formal professional leadership is up to you.
Be an ambassador.
Reshma takes pride in being a leader at Experian. Whoever you are and wherever in the company you are, you have the opportunity to become an ambassador for our brand and company. Every one of us is a walking sign—a channel of communications. Take pride in that and be the storyteller for Experian!
We were so happy to have the opportunity to chat with Reshma for Level Up.