All posts by Steve Hartmann

As someone proudly of Mexican heritage, I’ve felt a deep responsibility to ensure that the Hispanic community has access to the tools and resources needed to thrive financially. That’s why I’m incredibly excited to announce the launch of our brand campaign, “BFF” — Big Financial Friend — in Spanish that will air in Spanish-language programming this fall. This campaign is more than just advertising to me. It’s about speaking directly to Hispanic families in the language of trust and inclusion and showing them that Experian is here to support their financial journey every step of the way. Last year, we took a bold step in that direction by relieving $10 million in consumer debt for over 5,000 Hispanic families across the country. This initiative, in partnership with ForgiveCo, was designed to provide immediate relief while also opening doors to long-term financial wellness. Each recipient received a free one-year premium Experian membership, including access to their credit report in Spanish, bilingual educational content, and tools to help manage bills, subscriptions, and credit card options tailored to their needs. This work is not only important to me but to our organization demonstrating our commitment to financial inclusion. Our research shows that Hispanic consumers are disproportionately affected by limited access to credit and financial education. In fact, 72% of Hispanic respondents in an Experian survey said that more financial education would help reduce stress about their financial situation. That’s why we’re committed to delivering Financial Power to All™, and why doing campaigns like BFF in-language is so important. We’re not just translating ads — we’re translating opportunity. We’re making sure that every family, regardless of language or background, knows that Experian is here to help them build credit, reduce debt, and achieve their financial goals. Because when we do, we don’t just build inclusive campaigns — we build better futures. You can see Experian this fall on the popular morning show Despierta America, as well as during telecasts of the 2025 Billboard Latin Music Awards and the 26th Annual Latin GRAMMY Awards® on Telemundo and TelevisaUnivision. Please visit our Spanish Resources page to access educational articles. Happy Hispanic Heritage Month.