Identity is the cornerstone of trust.
Trust allows businesses to grow and consumers to transact with confidence. It also enables digital ecosystems to function at scale. As AI becomes an active participant in every digital interaction, earning and protecting that trust has never been more critical.
To build trust, companies need to recognize the people they’re interacting with online and distinguish good customers from fraudsters. Businesses look to Experian for our extensive consumer data, analytics, and decisioning solutions so they can more confidently identify, authenticate, and engage customers across digital channels.
This week, we are accelerating that mission with the acquisition of AtData, a global leader in email-based identity intelligence.
Email remains one of the most enduring and widely used digital identifiers. AtData brings real-time intelligence on more than 10 billion email addresses worldwide, adding a powerful and highly predictive signal to Experian’s identity and fraud platform. In a landscape shaped by automation and generative AI, the ability to assess email risk in real time can be a key asset in underwriting trust.
Identity Powered by Real‑Time Email Intelligence
AtData’s email intelligence provides signals such as domain reputation, account tenure, and behavioral risk to help distinguish legitimate customers from synthetic or manipulated identities. These signals can provide a better experience for good consumers, while supporting earlier detection of first-party fraud, third-party fraud, and synthetic identity schemes before losses occur.
Going forward, email intelligence will play an important role in the next generation of Experian solutions, including agentic AI systems that can reason, adapt, and act on trusted identity signals in real time. When combined with Experian’s device intelligence, behavioral analytics, and advanced decisioning capabilities, these insights enable organizations to:
- Identify and authenticate consumers with greater confidence
- Detect fraud earlier with improved precision and speed
- Enhance engagement through richer, more connected identity profiles
With AtData, we are not only expanding our data assets, we are also advancing a future where identity is more trusted. I’m excited to build upon our world-class identity and fraud solutions together.