Celebrating 12 Years as a Top Workplace: What Makes Experian Exceptional

Experian is evolving — and it’s not just a shift in how we show up to consumers, it’s a transformation in how we think about our role in people’s lives. We’re entering a new era, and I want to share what that means for us and the millions of consumers we serve. For years, we’ve been known as a credit bureau. And while that legacy is something to be proud of, it’s only part of our story. Today, we are so much more. Experian delivers a robust consumer financial platform that empowers people to take control of their financial lives and realize their financial dreams. Meet Experian, your BFF We’ve built tools that help people compare auto insurance[i], potentially lower their bills[ii], find the right credit cards, and make smarter financial decisions. But here’s the challenge: many consumers might not know the full extent of what we offer and how we can help them. That’s why we’re launching a bold new brand campaign that brings our mission of Financial Power to All™ to life in a different way. In a multi-dimensional campaign, actor Sam Richardson steps into the role of a consumer’s Big Financial Friend or “BFF,” a larger-than-life character who helps people navigate their financial journeys. With this new campaign – Experian’s first brand re-do since 2016 – we are bringing fresh creative and messaging to consumers to create more awareness about how Experian has their back and can help them throughout their financial lives. It’s important for consumers to have a knowledgeable financial partner they can rely on as they navigate their financial journeys, and we want to be their “BFF” no matter where they are on that journey. We know that many people are facing financial uncertainty right now, like rising costs, economic volatility, and growing anxiety about the future. That’s why our mission matters more than ever. Financial Power to All™ isn’t a tagline. It’s a commitment  that we will continue to build tools, share knowledge, and create access for everyone, no matter where they are in their financial journey. We have the data, the technology, and the people to make a real difference. This campaign is just the beginning. See our first commercial below: [i] Results will vary and some may not see savings. Average savings of $1,137 per year for customers who switched multiple policies and saved with Experian from Jan. 1, 2022 to Mar. 31, 2024. Savings based on customers’ self-reported prior premium. [ii] Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.

April is Financial Literacy Month, but for college students, money is top of mind all year round. A national survey shows that almost 80% of students are experiencing a negative impact on their mental health because of financial stress. Those concerns lead 59% of them to consider dropping out of school. This underscores the importance of normalizing and modernizing conversations around money and credit. Experian is proud to lead the way through partnerships with HomeFree-USA’s Center for Financial Advancement®. In addition to creating the Credit Academy for college students, we hold the #IYKYK Pitch Competition (If You Know You Know), which gives students the opportunity to earn scholarships and address how to share their knowledge with their peers and communities. We asked some recent #IYKYK Pitch Competition scholars what they found to be the most surprising as they’re learning about credit and finances: Remi Ore, Fisk University Forty-two percent of people are credit invisible in the U.S. and that's interesting. Credit actually shapes their life and their future. They're expected to build a future on top of a system like this, and yet they're invisible to that system. How are they supposed to move forward from there? How are they supposed to get mortgages, own homes, get good jobs, and impact the community as well? That is one thing that was very surprising to me going through this journey. Sovit Lekhak, Fisk University Growing up I had a rough patch in my childhood where my family struggled with gambling addiction and financial problems. So, I was always scared of getting credit. I was scared of loans, and I was scared of paying them back. When I took Experian’s Credit Academy, I realized that getting credit is not always bad and it's actually even necessary just to build up that profile, and that reference for the future. I think that mindset switch has opened a whole new world to me. Ayo Oyeniyi, Talladega College It was surprising to hear that when you're done with a credit card, you don't have to destroy it. You shouldn't do that. That was shocking because typically when you're done with stuff, you throw it away. But that was surprising that you have to keep it, because destroying it would affect your credit mix. That would affect your credit score. Izu Mba, Talladega College The fact that essentially credit is good. Growing up, owing money was not good in any form. So that whole idea of being able to owe to own is such a beautiful concept for me that I learned. Lakayla Chapman, Bowie State University One thing that learned and found surprising was that credit is not always a bad thing. Growing up, my mom has been really in my ear about credit. The way she came at it was that credit is a bad thing, ‘Don't get loans, don't do this, don't do that.’ But I'm taking in the information that credit is not always bad. Credit can make you who you can be in the future. Aissata Sy, Bowie State University One of the shockers for me is when I learned that people our age, young adults, 18 to 24, a lot of them don't know how to check their credit score or know where to go (to find out). Having that tool is very important. You could just be freewheeling down here and not know what your score is, and then you go to buy your car, they check your score and it's like, ‘Oh.’ And you didn't know. So, checking that and keeping up with that is very, very important to know where you stand.

As a father to two young adults, I know how important it is to educate each other on financial health and the tools available to us to improve access and opportunity. I believe strongly in the transformative impact of financial empowerment, and so does Experian. Our mission of Financial Power to All™ inspires us to create products and opportunities that help individuals achieve their financial goals. Consumer debt is at an all-time high, according to the New York Federal Reserve which reported that total household debt increased by $93 billion in the fourth quarter of  2024 to $18.04 trillion. Debt can be a significant barrier to financial stability and success, limiting opportunities, creating stress, and hindering individuals from reaching their full potential. Recognizing these challenges, Experian is partnering with ForgiveCo, a Public Benefit Corporation (PBC), to manage the acquisition and cancellation of $5 million dollars in qualifying consumer debt for over 5,000 families in Louisiana, one of the poorest states in the United States. Having spent my childhood summers in Louisiana, I have personally seen the impact debt can have on families. Breaking down one of the barriers to financial empowerment is one of the reasons this program is so important to me.  As part of the program, we are excited to be teaming up with Louisiana State University (LSU) star athlete Flau’Jae Johnson to reach more consumers and make a bigger impact with this program, forgiving an additional $100K for every LSU women's basketball win during the college basketball tournament. A star athlete with NIL deals, she knows the importance of managing finances and has a passion for reaching young adults with financial empowerment messages. She has been involved in other programs with us and is a great partner. This is just one of many initiatives to help consumers and our commitment to financial empowerment extends beyond debt relief. We evolve our educational resources and products to better support the millions of members we serve, as well as underserved communities. Some of our other activities include the creation of the B.A.L.L. for Life™ initiative that connects African American and Hispanic youth with financial education, supporting scholarships for Asian Americans through the Ascend organization, providing custom resources for Out & Equal and Born This Way Foundation for the LGBTQ+ community, supporting the NextGen Innovation Lab for Disability:IN, and sponsoring credit counseling for the military community with Operation HOPE. To learn more, visit our website or hear directly from Flau’Jae below.   Related Posts