Latest Posts

Your guide to targeting New Year’s resolution audiences

Start planning the year ahead with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.

October 31, 2024 by Lucy.Simmonds@experian.com
Five considerations for the future of addressability and personalization

We interviewed experts from Audigent, Basis Technologies, CvE, ID5, MiQ and others on the future of addressability and personalization.

October 24, 2024 by Experian Marketing Services
The essential role of authenticated audiences in CTV advertising

With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.

October 21, 2024 by Budi Tanzi, SVP, Product
Top five retail marketing challenges in 2024

Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.

October 15, 2024 by Experian Marketing Services
2024 holiday shopping trends: How each generation will spend

The holiday season is almost here. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation.

October 9, 2024 by Hayley.Schneider@experian.com
Introducing Experian’s Offline Graph

Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license.

Introducing Experian’s Contextually-Indexed Audiences

Experian's Contextually-Indexed Audiences: Combining the precision of deterministic targeting with the flexibility of contextual targeting.

October 3, 2024 by Experian Marketing Services
Experian audiences are now available on FreeWheel

Experian Audiences are now accessible on FreeWheel so advertisers can create and activate high-impact and personalized ad campaigns.

October 2, 2024 by Experian Marketing Services
Your guide to mapping Oracle audiences to Experian

We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.

September 30, 2024 by Lucy.Simmonds@experian.com