Inside Experian’s solutions for SSPs with Yieldmo

Supply-side platforms (SSPs) are expected to deliver more than inventory—they’re being asked to support sell-side targeting strategies, campaign results, and proof of performance. To meet that demand, SSPs need more than access to inventory. They need better data, better tools, and a way to bring it all together.

Experian’s solutions for SSPs

We built Experian’s solutions for SSPs with that demand in mind. By combining identity resolution, audience targeting, and third-party measurement, we help platforms move beyond basic transactions. Whether you’re doing sell-side targeting, supporting direct deals, or looking to support campaign validation, our tools make it easier to create value for buyers—and keep them coming back.

Our solutions that help SSPs:

Resolve identity across digital touchpoints using our industry-leading Digital Graph

Build differentiated audiences using over 2,400 Experian Audiences and Partner Audiences in Audience Engine

Support advertiser-direct relationships with tools to create, activate, and host custom segments

Measure real outcomes like in-store visitation and sales through Outcomes, our third-party validated reporting suite

Together, these capabilities allow SSPs to produce data-driven deals, increase addressability, and meet buyer demand for smarter, more measurable media.

Campaign snapshot: Yieldmo + Experian

Yieldmo, an advertising platform known for its creative formats and data-informed approach, has already put this solution to work. Here’s how they built a custom strategy for a major athletic retail client using Experian’s solutions for SSPs.

The challenge: Drive in-store traffic and reach new buyers

Yieldmo supports a leading athletic retailer’s seasonal campaigns focused on in-store traffic. This advertiser wanted to reach new buyers—specifically those who might otherwise shop with a competitor. To do this, they needed access to strong audience segments with reliable data and the flexibility to act quickly across channels.

This was the first time Yieldmo applied Experian Audiences to this retailer’s campaigns. The stakes were high: the client was looking for better in-store outcomes and a more streamlined activation workflow.

The solution: Experian’s activation solution for SSPs

Using Experian’s Audience Engine, which includes our proprietary and third-party data marketplace, Yieldmo built a flexible, high-performing media plan that spanned display inventory and included both conquesting and primary in-store shopper segments.

The team selected and activated:

• Apparel and footwear audiences built from Experian and partner data providers
• In-store shopper segments targeting retail behavior signals
• Competitive purchasers to capture likely buyers from other athletic brands

Our data marketplace allowed Yieldmo to combine Experian Audiences with Partner Audiences from providers like Alliant, Circana, Sports Innovation Lab, and Webbula—all in one place. Manual audience creation used to take days. Now, Yieldmo can build and activate campaigns through a streamlined, self-serve workflow.

By working in the Audience Engine platform, Yieldmo was able to avoid multiple contracts and manual requests. They filtered audiences by brand, tailored segments to their goals, and launched without delays.

“Experian’s data marketplace in Audience Engine fills a critical gap—letting us quickly search by brand, build smarter conquest segments, and activate custom audiences fast.”

Abby Littlejohn, Director of Sales Planning, Yieldmo

The results: Expected lift in store visits

While final in-store lift results are pending, the early performance metrics are promising:

• Click-through rates are at and above historical benchmarks across both conquesting and primary shopper segments.
• Using Audience Engine’s self-serve tools, Yieldmo created audiences faster and more easily.
• They reduced their workload by minimizing the need for manual data wrangling.

“We include Experian audience segments in 80% of formal RFPs. Between contract simplicity, data quality, and campaign results, Experian has become our go-to for third-party audience targeting.”

Nelson Montouchet, AVP, Strategic Partnerships, Yieldmo

Bring this to your platform

Whether you’re looking to monetize more effectively, build deeper advertiser relationships, or stand out with sell-side targeting offerings, we designed Experian’s solutions for SSPs to do exactly that.

With our industry-leading Digital Graph, over 2,400 syndicated audiences, partner data, flexible self-serve tools, and outcome-based measurement, SSPs can now move faster and go further—without compromising scale or precision.

Get in touch with our team

---

Latest posts