Every AI output starts with an input. Leading edge agencies are being a lot more thoughtful about what that input is. At Cannes Lions 2026, leaders from Adobe DSP, Butler/Till, Genius Sports, Goodway Group, Gus, Marketeer Group, Significant, The Washington Post, The Weather Company, and Wpromote talked through how sharper data, deeper audience understanding, and steady human judgment are changing what agencies deliver for their clients. Watch the conversation below to hear how agencies are rethinking their inputs, audiences, and processes to bring new solutions for their clients.
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How agencies are rebuilding their work around AI and data
Featured partners
- Adobe DSP – Phil Cowlishaw, Managing Director
- Butler/Till – Manny Puentes, Chief Product Officer
- Genius Sports – Saqib Mausoof, Chief Product Officer
- Goodway Group – Mike Wolk, Senior Vice President of Partnerships
- Gus – Spencer Lavallee, Co-Founder and CCO
- Marketeer Group – Stefanie Beach, CEO and Founder
- Significant – Jesse Unger, Co-Founder
- The Washington Post – Paula Novacki, Head of Programmatic and Agency Development
- The Weather Company – AnneMette Bontaites, Vice President of Sales
- Wpromote – Deanna Cullen, Vice President of Media Investment
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This is one of several conversations from Cannes Lions 2026 on how brands and agencies are applying consumer intelligence to drive impact in their campaigns. Subscribe to our newsletter to get our next Cannes conversation delivered to your inbox, read our latest marketing insights, and hear from more industry leaders on the evolution of marketing.
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