Picture a patient across from their doctor, list of questions in hand. That conversation is where care actually begins, but most healthcare marketing stops well before the exam room door. At Cannes Lions 2026, we asked leaders from DeepIntent, IQVIA Digital, Klick Health, PulsePoint: what does it take to move someone from awareness to care, not just to the next click, but to the doctor’s office? Their answers, in four minutes, below.
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How to close the gap between awareness and care in healthcare marketing
Featured partners
- DeepIntent – Ian Colley, Chief Marketing Officer
- IQVIA Digital – Jerrad Rickard, Senior Director of Product and Strategy
- Klick Health – Kristy Quagliariello, Vice President of Programmatic Media
- PulsePoint – Jonathan Zile, Chief Data Officer
From onboarding to outcomes
Pharma marketing teams need identity workflows that can support accurate audience creation, governed activation, and partner-enabled measurement without combining DTC and HCP identity paths.
Download our pharma marketing playbook to help your team:
- Plan DTC and HCP identity strategies with clearer separation
- Prepare audiences for activation across approved channels and partners
- Evaluate audience quality, usable reach, and governance
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This is one of several conversations from Cannes Lions 2026 on what it takes to reach patients and providers with information they can use. Subscribe to our newsletter to receive our next Cannes conversation straight to your inbox, access all of our marketing insights, and hear from more industry leaders on connecting healthcare data to real outcomes.
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NEW YORK, Oct. 16, 2019 /PRNewswire/ — Tapad, part of Experian and a global leader in digital identity resolution, and The Trade Desk, a global advertising technology leader, partnered to integrate The Trade Desk’s unified ID solution in April 2019. The Trade Desk’s unified ID solution’s objective is to serve as a standardized cookie ID to help marketers reach more of their audience on the open internet. After an initial six month period, Tapad reports significant adoption rates and enhanced customer results since their joint integration in April. As a result of the partnership, client brands, agencies, DMPs/ DSPs, Data Providers, Mobile Networks and Measurement/Analytics Providers, saw increased match rates up to 38% and more global coverage without compromising precision. With this combined offering, Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, connects brands with consumers over 4 billion devices globally. Over 25 companies who license The Tapad Graph, such as Annalect, Semasio, Retargetly, and ThinkCX, have also included The Trade Desk’s unified ID solution as a key identifier in their graph output. “The vast improvement in scale that Tapad has seen illustrates the value digital identity resolution products can bring for brands,” said Nate Gawel, General Manager of Data Partnerships at The Trade Desk. “We’re looking forward to continuing work with Tapad to prove that the open internet can deliver the very same benefits many reserve for large platforms.” Adoption of the unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. For more information, please visit The Trade Desk’s unified ID solution site, or https://www.experian.com/marketing/consumer-sync to learn more about Tapad’s digital identity resolution products. About Tapad:Tapad, Inc. is a global leader in digital identity resolution. The Tapad Graph, and its related solutions, provide a transparent, privacy-safe approach connecting brands to consumers through their devices globally. Our one-of-a-kind Graph Select offering enables marketers the flexibility and freedom of choice to correlate devices to varied objectives, driving campaign effectiveness and business results. Tapad is recognized across the industry for its product innovation, workplace culture and talent, and has earned numerous awards including One World Identity’s 2019 Top 100 Influencers in Identity Award. Headquartered in New York, Tapad also has offices in Chicago, London, Oslo, Singapore and Tokyo. About The Trade Desk:The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube. Contact us today
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