All posts by summer.derrick@cms.experian.com

What “good data” really means in the age of AI

Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.

October 29, 2025 by Budi Tanzi, SVP, Product
How Swiss Sense developed an international growth strategy with Experian Mosaic

Learn how Swiss Sense used Experian's Mosaic® data to drive targeted marketing and personalized experiences for international growth.

January 23, 2025 by Lucy.Simmonds@experian.com
How Experian’s digital graph tackles next-generation signal-agnostic fragmentation

See how Experian’s Digital Graph enables privacy-safe audience targeting and measurement after signal fragmentation

June 13, 2024 by Budi Tanzi, SVP, Product
How to use political advertising audiences for campaign targeting

Learn how Experian's 240 political audiences can help your political campaign marketing succeed in connecting with voters.

January 30, 2024 by Hayley.Schneider@experian.com