In our Ask the Expert series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.
About Attain
Built for privacy — with visibility across all retailers, verticals and purchases — Attain provides solutions for the modern marketer. Its real-time measurement and optimization solutions coupled with high-fidelity audiences and proprietary insights enable marketers to drive valuable business outcomes.
The power of transaction-based audiences
Attain’s real-time transaction data provides a 360-degree view of consumer behavior. What makes this approach more effective than traditional demographic or behavioral targeting?
Attain is the industry’s most trusted source of live purchase data, powered by a robust panel of 8 million fully permissioned consumers. Our platform delivers unmatched, real-time visibility into consumer purchase behavior across retailers, industries, and payment methods. Marketers gain deep insights — such as in-store vs. online purchases, payment methods, purchase frequency, cart contents, and average transaction value — enabling more precise audience targeting and media strategies. With Attain’s rich, transaction-based data, marketers can optimize campaigns with direct, actionable sales signals.
Ensuring data accuracy and relevance
Attain curates audiences using real-time transaction data, but advertisers often ask whether this data is deterministic or probabilistic. Can you clarify your methodology, and if probabilistic, how do you ensure accuracy and representation across the entire US population?
Our transaction data comes directly from the largest live purchase data panel in the U.S. Covering over 10,000+ merchants and $600B in cumulative spend, our dataset offers a complete and dynamic view of real-world purchase behavior. Using advanced machine learning, we scale this data to represent the entire U.S. population with unmatched accuracy, ensuring a balanced and unbiased reflection of consumer spending patterns. Our rigorous methodology eliminates outliers, continuously optimizing for precision and stability, so marketers can trust our insights for better targeting, measurement, and optimization.
Privacy-first data practices
Attain is built on a privacy-first, consumer-permissioned model. There are many ways to capture purchase data—why did Attain choose a panel-based approach, and how does this method compare to other collection strategies in terms of accuracy, scale, and compliance?
Attain’s panel-based approach is the foundation of our privacy-first, consumer-permissioned model. By capturing real-time transaction data directly from our opted-in consumer panel, we ensure unmatched accuracy and ethical data sourcing — paramount in today’s privacy-conscious world.
In exchange for sharing their data, consumers receive valuable benefits like early wages, savings tools, and shopping rewards, with no hidden fees. Unlike legacy third party data providers, our directly sourced transaction data provides deeper, more precise insights, enabling highly granular and actionable audience segments.
Our continuously growing panel reflects a broad cross-section of U.S. consumers while maintaining strict privacy and compliance standards. We fully adhere to regulations like CCPA and GDPR, giving both consumers and advertisers confidence in the responsible use of data. Attain’s approach delivers the ideal balance of accuracy, scale, and compliance—while prioritizing consumer trust.
Cross-channel addressability
With brands activating audiences across display, mobile, and CTV, how does Attain’s purchase data help advertisers refine their cross-channel strategies?
Attain’s purchase data empowers advertisers to refine cross-channel strategies with smarter, data-driven insights. Our real-time transaction-based audiences enable scalable activation across display, social, online video, and addressable TV — ensuring campaigns reach high-intent buyers more likely to convert.
By applying purchase-based audiences across all channels, marketers are utilizing the strongest signals possible, which enables a more effective holistic strategy to drive to that ultimate sales outcome. Whether through social media, TV/CTV, mobile, or programmatic platforms, Attain helps brands connect with consumers at key moments in their buying journey, maximizing media impact with real behavioral insights instead of proxies.
With an expansive and growing network of media partners, Attain ensures brands reach their audiences wherever they are, delivering consistent, high-impact messaging. Whether optimizing for brand awareness or performance, our data helps marketers make smarter decisions to drive superior results.
Proven performance with live purchase feedback
Attain moves beyond traditional proxy metrics by providing live purchase data. How does this help advertisers optimize campaigns while they’re still running?
What sets Attain’s audiences apart isn’t just the data fidelity and holistic coverage of consumer behavior, it’s that they’re built and validated using live, privacy-safe purchase signals. Advertisers can execute campaigns confidently, knowing that they’re reaching real consumers based on recent, real-world transactions, not outdated models or inferred, probabilistic behaviors.
Attain’s ability to measure sales lift across a wide range of inputs means that marketers can easily understand which audiences are driving actual sales outcomes during flight. This unlocks smarter mid-campaign optimizations, discovering new audiences, and fine-tuning targeting — to ensure audience performance continually improves against real revenue goals.
Attain’s closed-loop approach gives advertisers a faster path from targeting to transaction, helping brands maximize the value of every impression.
Industry-specific use cases
Beyond CPG, Attain supports industries like QSR, retail, and financial services. Can you share a compelling example of how brands in these verticals are utilizing your audiences?
Attain’s audiences provide a comprehensive view of the consumer, capturing all aspects of their purchase behaviors — from travel and dining to TV content consumption and shopping habits. This broad perspective offers brands a far richer set of buying signals than ever before, enabling them to make more informed decisions across the entire consumer journey.
- Quick service restaurants (QSR): With a comprehensive view across all transaction types (cash, credit, debit) – Attain enables QSRs to capture a full picture of customer spend at their nationwide locations. Ensuring these brands have holistic coverage across all sales channels, powered by a direct relationship with the consumer, Attain captures transactions both in-store, online, and through 3P delivery apps like UberEats and Grubhub. This powers Attain’s deep insights, which QSRs can use for intelligent, precise targeting- including frequent visitors, competitive share, products purchased, and more. QSRs can use this data to solve a variety of business objectives, like retention/growth, competitive conquesting, and more.
- Retail: In retail, Attain provides a wide range of audience segments, including loyalty shoppers, in-market buyers, competitive shoppers, and even adjacent buyers who may be interested in similar products. By combining these segments, retailers can optimize their campaigns to target real-time shoppers with the highest intent, rather than relying on outdated or generalized profiles that other providers might offer. Additionally, with our industry-leading refresh rate, brands benefit from the most up-to-date data, ensuring their campaigns are always aligned with the latest consumer behaviors.
- Financial services: In the financial services sector, Attain’s purchase data helps identify consumers who are actively considering financial products such as credit cards or loans. By understanding their purchasing behaviors, marketers can deliver highly personalized and relevant offers to those already displaying intent, leading to better conversion rates and more effective acquisition strategies.
Integration with Experian’s marketplace
Attain is now available through the Experian marketplace. How does this integration make it easier for advertisers to activate and scale your audiences?
Attain’s integration with Experian marketplace makes it easier than ever for advertisers to activate our purchase-based audiences across TV, social, and programmatic. This partnership makes Attain’s data even more accessible, supporting our mission to build the most comprehensive and trusted consumer data ecosystem.
With direct access to our real-time audiences within Experian’s marketplace, advertisers can more efficiently launch campaigns at scale and make more precise, data-driven decisions. As one of Experian’s inaugural partners, we’ve already seen strong adoption and demand, reinforcing the value of this partnership.
The future of transaction-based targeting
As the use of transaction data in advertising continues to grow, what changes do you anticipate in how brands will apply it for targeting and measurement? And how is Attain evolving its approach to support those shifts?
As transaction data reshapes advertising, brands can shift from targeting probabilistic audiences to reaching high-intent consumers for greater ad relevance and conversions. Purchase data also unlocks highly accurate incrementality measurement, closing the loop and revealing which tactics and channels drive true incremental sales.
Attain’s platform is built for outcomes-driven advertising, capturing data across the entire media cycle to continuously optimize performance. As we continue to make investments in AI and machine learning into our platform, our insights will become even more actionable and efficient — helping brands maximize impact, drive incrementality, and fuel long-term growth.
Thanks for the interview. Any recommendations for our readers if they want to learn more?
To explore our audience segments, visit the Attain website or contact your Experian account representative to schedule your free match test.
Contact us today
About our expert
Brian Mandelbaum, CEO and Co-Founder, Attain
Brian Mandelbaum, a veteran entrepreneur and investor, is the co-founder and CEO of Attain, North America’s largest opt-in purchase platform. Prior to Attain, Brian founded Clearstream TV, a data-enabled video distribution platform acquired by Engine Group in 2015. He brings over 20 years of experience in data-driven digital media, collaborating with top agencies and major brands.
Latest posts
With the back-to-school season approaching, marketers are preparing to engage both eager students and parents. Our Q&A video with Experian experts shares our predictions and tips for the 2024 back-to-school season so you can craft effective back-to-school marketing campaigns. From early campaign launches to the rise of online shopping and budget-conscious consumer behaviors, let’s explore what lies ahead and how brands and agencies can prepare. What separates Experian's syndicated audiences Experian’s 2,400+ syndicated audiences are available directly on over 30 leading television, social, programmatic advertising platforms, and directly within Audigent for activation within private marketplaces (PMPs). Reach consumers based on who they are, where they live, and their household makeup. Experian ranked #1 in accuracy by Truthset for key demographic attributes such as Presence of Children. Access to unique audiences through Experian’s Partner Audiences available on Experian’s data marketplace, within Audigent for activation in PMPs and directly on platforms like DirectTV, Dish, Magnite, OpenAP, and The Trade Desk. Watch the highlights from our video below. Three trends for the 2024 back-to-school marketing season Campaigns will start earlier We expect back-to-school marketing efforts to kick off earlier than usual. Brands will launch campaigns with special promotions to secure mind and market share ahead of competitors. Additionally, the traditional back-to-school season is extending, urging marketers to prolong their campaigns to capture the attention of consumers who are taking more time to make purchasing decisions. Online shopping will continue to rise The surge in online shopping during the pandemic has become a lasting trend – and is especially appreciated by busy parents seeking convenience. Brands should focus on enhancing online and mobile shopping experiences, including options for in-store pickup and delivery. Marketers should prioritize their online presence and optimize e-commerce platforms, including experimenting with shoppable ads on connected TV (CTV), to meet the needs of families shopping for back-to-school supplies. Budget consciousness is top of mind With inflation on the rise and tighter budgets at home, households are becoming more selective in their back-to-school spending. Marketers should align their efforts with value-driven products and prioritize advertising that resonates with these financial priorities. Strategies for brands and agencies Next, let's explore strategies brands and agencies can use to prepare for the upcoming back-to-school season. Brands First, we'll highlight three recommended strategies for brands. Maintain an evergreen presence Launch your back-to-school campaigns early and maintain a steady presence throughout the season. Experian's TrueTouchTM audience insights can guide your channel selection for maximum impact, helping you decide on key channels such as email, digital video, or specific social media platforms. Build loyalty programs that deepen customer relationships Use your customer data to create loyalty programs that foster stronger connections with your audience. By using insights from Experian, you can gain a holistic understanding of customer profiles and identify potential back-to-school prospects within your existing customer base. On average, Experian has 250 behavioral and demographic marketing attributes per individual, which means we can decorate households and people with marketing data to get a full customer profile and fill in any gaps you have on your audience. Prioritize value and convenience Offer flexible shopping options like in-store, online, and buy online, pick up in-store (BOPIS) to cater to busy families. Partner with services like Shipt or Instacart to streamline shopping experiences. Agencies Now, we'll share two ways agencies can effectively prepare for the back-to-school season. Engage early and extend your campaigns Initiate conversations with brands earlier to ensure timely planning and execution. Extend campaign durations to capture late-decision makers. Adapt your channel strategies Shift focus to digital channels like CTV and social media, aligning with evolving consumer habits and preferences. Experian works with major platforms, marketers, and agencies, which means we have existing partnerships across the ecosystem for you to connect with and bring your consumer data to life to meet your needs. Watch the full Q&A The 2024 back-to-school season promises new challenges and opportunities for marketers. By starting campaigns earlier, optimizing online experiences, and aligning with budget-conscious consumers, brands and agencies can position themselves for success. Watch our full Q&A video where our experts cover: Tactics we predict marketers will employ to navigate signal loss Which channels will be the most successful Recommended audiences for targeting And more! Watch now Need a custom audience? Reach out to our audience team and we can help you build and activate an Experian audience on the platform of your choice. Additionally, work with Experian’s network of data providers to build audiences and send to an Audigent PMP for activation. Contact us Latest posts
Marketing success can sometimes come in the most unlikely of combinations — reminiscent of a great chef crafting a delicious dish from ingredients rarely used together. In advertising, this type of outside-the-box thinking can give you a competitive advantage over peers who are operating within the normal limits. In this blog post, we will explore how both financial and non-financial advertisers can use consumer financial marketing data in their ad campaigns to connect with the right consumers. This type of strategic thinking will make campaigns more effective, resonate more deeply with audiences, and turn your chicken into coq au vin. Background on Financial Audiences FMCG Direct, a Deluxe company, in partnership with Experian, has developed financial audiences that deeply understand consumer financial behavior. These audiences are not just static lists of potential customers but are constantly updated to provide a multi-dimensional view of consumer financial habits, including investing, borrowing, credit card preferences, and more. Central to this effort are Consumer Financial Insights®, Financial Personalities® and ConsumerSpend® models. These tools are built utilizing a combination of FMCG Direct, a Deluxe company in-depth consumer research, sophisticated clustering techniques, and Experian's extensive consumer marketing data. FMCG Direct, a Deluxe company financial audience segments The Financial Personalities® segments categorize consumers based on their financial behaviors and preferences, dividing them into distinct categories such as insurance, credit card usage, and investment habits. This allows for a targeted approach considering each consumer's unique financial behavior and potential needs. Meanwhile, Consumer Financial Insights® segments offer a detailed and tiered view of a consumer's economic status, including insights into household deposits, investable assets, net assets, and the likelihood of mortgage refinancing, all categorized into specific tiers to reflect varying levels of wealth and investment. Lastly, ConsumerSpend® segments provide a look at how and where a household allocates their disposable income. Broken up by nine unique categories, marketers can better understand where people are spending their money each year. These predictive segments are built through extensive research, surveying over 25,000 consumer households across the United States. Each household's financial profile encompasses a wide array of data points, such as total household assets, deposit balances, and investable assets. The result? A granular understanding of consumer financial behaviors, which marketers can use to tailor their financial services offerings. However, the potential applications of these insights extend far beyond the confines of financial products and services. Here are some ideas to help you get started. Advertising campaigns for travel and leisure Launch campaigns that precisely cater to different consumer segments' unique financial personalities and spending behaviors. Credit Card Financial Personality: Launch digital ads for luxury travel experiences tailored to consumers known for extensive credit card usage in travel, capitalizing on their affinity for high-end leisure activities. Deposits (Bank) Financial Personality: Implement advertising campaigns for budget-friendly travel options tailored to consumers with modest bank deposits and prudent spending habits. These ads could highlight affordable vacation packages, discount travel deals, and value travel bundles, catering to those prioritizing cost efficiency and practical travel solutions. Ideas focusing on home improvement and decor Craft advertising campaigns aimed at audiences with modest net worth, using insights into their financial profiles to promote accessible and essential products and services. Net Asset Score (Lower Tiers): Develop ad campaigns for cost-effective home improvement services and budget-friendly home appliance options, targeting consumers whose net asset scores indicate more modest financial resources. These ads should highlight the products' durability and energy efficiency, appealing to the consumers' need for long-term savings. Discretionary Spend – Home Furnishing: Design ad campaigns for upscale home furnishing collections, targeting audiences with significant discretionary spending power. These ads should spotlight your home furnishings' premium quality, sophisticated design, and superior craftsmanship, appealing to consumers' tastes for luxury and exclusivity. Campaigns for consumers in entertainment Execute targeted advertising campaigns designed for consumers with high disposable income, utilizing insights from their net asset and investable asset scores. Net Asset Score (Higher Tiers): Launch advertising campaigns for premium entertainment experiences, including exclusive concert seats, backstage passes, and custom festival packages. Target consumers whose net asset scores suggest significant disposable income to ensure your promotions reach the most likely attendees. Discretionary Spend — Entertainment: Design advertising campaigns for high-profile music and entertainment events, focusing on individuals known for their significant expenditures on entertainment. Create promotions that resonate with their lifestyle, emphasizing the connection between a vibrant social life and exclusive entertainment opportunities. As you can see by understanding and utilizing the nuances of financial data, advertisers can create highly targeted, relevant, and effective campaigns across various sectors. This approach exemplifies the innovative spirit of audience usage, proving that with a bit of creativity, data applications are as limitless as our imagination. Financial Personalities and Consumer Financial Insight audiences and their in-platform names Find these syndicated audiences in your demand and supply-side platform of choice. Insurance financial personality – Audiences to help understand a consumer's behavior and confidence in their ability to find the right life insurance. Financial Personalities > Insurance Financial Personality Credit card personality – Used to identify consumers based on their credit card usage and behaviors. Financial Personalities > Credit Card Financial Personality Deposits financial personality – These audiences include consumers who are likely to look for bank offers based on their spending behaviors. Financial Personalities > Deposits Financial Personality Investments financial personality – Audiences to help understand a consumer’s comfort and behaviors with making financial investments. Financial Personalities > Investments Financial Personality Home equity financial personality – Audiences to help understand a consumer’s home equity circumstances and behaviors. Financial Personalities > Home Equity Financial Personality Mortgage financial personality – Audiences to help understand a consumer’s behavior and preferences with mortgages. Financial Personalities > Mortgage Financial Personality Investable assets (FLA/Fair Lending Friendly)* – Audiences that include consumers who have available investable assets in seven total tiers with Tier 1 being the highest, and Tier 7 being the lowest. Consumer Financial Insights > Investable Assets Net asset score (FLA/Fair Lending Friendly) – Predict a consumers likely net asset score ranging from less than $25,000 to over $5,000,000. Consumer Financial Insights > Net Assets Score (Net Worth) Discretionary spend – Predicts the annual discretionary spend for the category listed in the audience.Consumer Financial Insights > Discretionary Spend – Travel Consumer Financial Insights > Discretionary Spend – Jewelry Consumer Financial Insights > Discretionary Spend – Home Furnishings Consumer Financial Insights > Discretionary Spend – Entertainment Consumer Financial Insights > Discretionary Spend – Electronics Consumer Financial Insights > Discretionary Spend – Education Consumer Financial Insights > Discretionary Spend – Donations Consumer Financial Insights > Discretionary Spend – Dining Out Consumer Financial Insights > Discretionary Spend – Total Consumer Financial Insights > Discretionary Spend – Clothing/Apparel Household deposits/balances (FLA/Fair Lending Friendly) – Audiences that include households that have bank deposits balance in six total tiers with Tier 1 being the highest, and Tier 6 being the lowest. Consumer Financial Insights > Household Deposits/Balances Investment Balances (FLA/ Fair Lending Friendly) – Audiences that include consumers who have an investment balance in six total tiers with Tier 1 being the highest, and Tier 6 being the lowest. Consumer Financial Insights > Investment Balances Mortgage refinance (FLA/Fair Lending Friendly) – Predicts the likelihood the consumer is to refinance their mortgage. Consumer Financial Insights > Mortgage Refinance Contact us Footnote * “Fair Lending Friendly” indicates data fields that Experian has made available without use of certain demographic attributes that may increase the likelihood of discriminatory practices prohibited by the Fair Housing Act (“FHA”) and Equal Credit Opportunity Act (“ECOA”). These excluded attributes include, but may not be limited to, race, color, religion, national origin, sex, marital status, age, disability, handicap, family status, ancestry, sexual orientation, unfavorable military discharge, and gender. Experian’s provision of Fair Lending Friendly indicators does not constitute legal advice or otherwise assures your compliance with the FHA, ECOA, or any other applicable laws. Clients should seek legal advice with respect to your use of data in connection with lending decisions or application and compliance with applicable laws. Latest posts
This summer’s games in Paris represent an extraordinary opportunity to connect with sports audiences on a global scale. As we anticipate this momentous event that happens once every four years, it’s clear that the passion and excitement surrounding sports are more vibrant than ever. With one billion viewers expected to tune in, now is the time to take advantage of the fervor of sports fans and tailor your strategies to resonate with this audience. In this blog post, we’ll explore audience segments that can maximize the impact of sports and influencer marketing campaigns, drawing inspiration from the anticipation of this summer’s games. What separates Experian's syndicated audiences Experian’s 2,400+ syndicated audiences are available directly on over 30 leading television, social, programmatic advertising platforms, and directly within Audigent for activation within private marketplaces (PMPs). Reach consumers based on who they are, where they live, and their household makeup. Experian ranked #1 in accuracy by Truthset for key demographic attributes. Access to unique audiences through Experian’s Partner Audiences available on Experian’s data marketplace, within Audigent for activation in PMPs and directly on platforms like DirectTV, Dish, Magnite, OpenAP, and The Trade Desk. What are the benefits of advertising in sports? Before we explore these audience segments, first let’s review three benefits of advertising in sports. Increase product awareness Sports viewers are less likely to skip commercials, so you can increase product awareness by reaching more engaged consumers. Reach current customers during sports games to remind them of your products and inspire more purchases. Build a strong connection with dedicated fans Fans exhibit unwavering loyalty to their teams, staying dedicated whether their team wins or loses. This loyalty is highly beneficial for brands, as loyal fans are not only enthusiastic spenders but also form lasting, meaningful connections with the brand. Improve audience targeting Live sports are now available to watch on many streaming services like Peacock and Amazon, allowing marketers to better choose and target audience segments across connected TV (CTV) to deploy more personalized ads – something that is limited with traditional TV sports broadcasting. When you work with Experian, you work with the #1 ranked data provider that gives you access to demographic and behavioral targeting that allows you to reach consumers based on who they are, where they live, and what they do. To fully take advantage of the benefits of sports advertising, here are the audience segments we recommend targeting to drive engagement and conversion. Sports fans Harnessing the enthusiasm of sports fans can drive powerful engagement and brand loyalty. Align your campaigns with major sporting events, teams, or athletes to tap into the emotional connection fans have with their favorite sports or countries. Here are 10 audience segments that you can activate to target sports fans: Likely to be a sports enthusiast: Lifestyle and Interests (Affinity) > Activities and Entertainment >MLB EnthusiastsNASCAR EnthusiastNBA EnthusiastsNFL EnthusiastsNHL Enthusiasts PGA Tour Enthusiasts Travels to see professional sports: Travel Intent > Activities > Professional Sports Event NEW! Pickleball enthusiast: Retail Shoppers: Purchase Based > Sporting Goods, Apparel > Pickleball Enthusiast NEW! Wilderness sports and camping enthusiasts: Retail Shoppers: Purchase Based > Outdoor Activities > Wilderness Sports and Camping Enthusiasts Worldview WorldView offers immediate access to essential demographic and consumer data using advanced satellite technology and machine learning. Marketers planning campaigns ahead of this summer’s games can use WorldView to understand their audience, optimize distribution, and identify untapped market areas across 90 countries. With WorldView, you can benchmark performance, visualize customer data, and create a consistent global audience strategy for digital activation. This comprehensive solution provides valuable insights for location planning, data enrichment, and targeted digital advertising, without relying on personal information, making it ideal for geo-targeted marketing approaches. Sporting events and travel beyond this summer’s games While this summer’s games are a major draw, there are still many sports fans who may prefer events that aren’t connected to the summer games during this time. You can pair our Travel Intent > Activities > Professional Sports Event audience with our Lifestyle and Interests (Affinity) > Sports and Recreation > Sports Enthusiast audience to target individuals who have expressed interest in attending sporting events or traveling for sports-related activities. We can deliver our syndicated audience segments to 30+ activation platforms, which means we have a solution however you want to consume and use our data. Sports spectators Enhancing the experience of sports spectators can create memorable moments and lasting impressions. Target individuals interested in attending sporting events, promote ticket sales, VIP experiences, and exclusive merchandise to elevate their game-day experience and foster a sense of belonging within the sports community. Here are 7 audience segments that you can activate to target sports spectators: Interested in sports: Lifestyle and Interests (Affinity) > Sports (FLA / Fair Lending Friendly)*Baseball (FLA / Fair Lending Friendly) Football (FLA / Fair Lending Friendly) Visits sports venues: Mobile Location Models > Visits >College Sport VenuesNFL Stadium VisitorsUniversity Stadium College Football Visitor MLB Stadium Visitors You can also develop targeted advertising campaigns promoting travel packages or hotel deals around Paris. Highlight proximity to this summer’s games, special experiences, or exclusive offers for travelers during this summer’s games season. By targeting specific travel preferences and behaviors, you can capture the attention of individuals planning trips around this summer’s games. When you work with Experian, you work with a single data provider that gives you access to audiences across multiple verticals and categories like travel and retail. Sporting goods shoppers You can use Experian audiences to reach consumers interested in sports and fitness ahead of the summer games. Targeting individuals in the market for sports equipment and apparel can help you reach those actively seeking sporting goods. By focusing on this segment, you can increase conversion rates and optimize ad spend by reaching an audience already inclined toward sports and fitness shopping. Here are 6 audience segments that you can activate to target consumers who are spending on sports apparel: NEW! Wears athleisure: Retail Shoppers: Purchase Based > Sporting Goods, Apparel > Athleisure Sportswear Apparel Women's activewear high spenders: Retail Shoppers: Purchase Based > Apparel > Women's Activewear / Yoga: Online High Spenders Men's activewear high spenders: Retail Shoppers: Purchase Based > Apparel > Men's Apparel (Clothing): Men's Activewear: High Spenders Athletic footwear high spenders: Retail Shoppers: Purchase Based > Apparel > Footwear (Shoes): Athletic Footwear: High Spenders Golf equipment frequent spenders: Retail Shoppers: Purchase Based > Sporting Goods, Apparel > Golf Equipment, Apparel, Entertainment Frequent Spenders Sporting goods shoppers: Mobile Location Models > Visits > Sporting Goods Shoppers Athletes For brands catering to athletes and sports enthusiasts, targeting active players is crucial. Offer products, training tips, and motivational content that inspire and empower them to excel in their chosen sports. Here are 5 audience segments that you can activate to target athletes: Likely to play sports: Lifestyle and Interests (Affinity) > Sports and RecreationPlays HockeyPlays Soccer Plays Tennis Likely to play golf: Lifestyle and Interests (Affinity) > Activities and Entertainment > Play Golf NEW! E-motion riders: Retail Shoppers: Purchase Based > Outdoor Activities > EMotion Riders E-Scooters E-Bikes E-Skateboards Influencer marketing campaigns Collaborate with influential athletes or sports personalities to create sponsored content that resonates with sports fans. You can pair our Social media heavy user audience with our Likely to be a sports enthusiast and TrueTouch conversion channel audiences to reach those who are likely to be influenced by endorsements from celebrities or athletes. Targeted advertising in sports with Experian audiences By using Experian's syndicated audiences in sports advertising, you can reach sporting goods shoppers, passionate sports fans, active players, and enthusiastic spectators. Our deep understanding of people in the offline and digital worlds provides you with a persistent linkage of personally identifiable information (PII) data and digital identifiers, ensuring you rich insights, accurate targeting across devices, improved addressability, and measurable advertising. Just as athletes strive for excellence, with the right approach, your advertising in sports initiatives will stand out as champions in the arena of consumer engagement. Can’t find the audience you’re looking for or need a custom audience? Connect with our audience team for more information. Additionally, work with Experian’s network of data providers to build audiences and send to an Audigent PMP for activation. Connect with our audience team You can activate our syndicated audiences on-the-shelf of most major platforms. For a full list of Experian's syndicated audiences and activation destinations, download our syndicated audiences guide. Check out other seasonal audiences you can activate today. View now Contact us Footnote * “Fair Lending Friendly” indicates data fields that Experian has made available without use of certain demographic attributes that may increase the likelihood of discriminatory practices prohibited by the Fair Housing Act (“FHA”) and Equal Credit Opportunity Act (“ECOA”). These excluded attributes include, but may not be limited to, race, color, religion, national origin, sex, marital status, age, disability, handicap, family status, ancestry, sexual orientation, unfavorable military discharge, and gender. Experian’s provision of Fair Lending Friendly indicators does not constitute legal advice or otherwise assures your compliance with the FHA, ECOA, or any other applicable laws. Clients should seek legal advice with respect to your use of data in connection with lending decisions or application and compliance with applicable laws. Latest posts