Brands want more from their media investments: better insights, more efficient reach, and clear proof of performance. Whether you’re starting with high-quality first-party data or need help reaching new audiences, Experian offers flexible solutions to drive reach among key audiences and to measure the impact.
We’ve built two primary activation and measurement solutions tailored to how brands operate, so you can spend less time managing data and more time driving outcomes.
Use case 1: First-party insights to activation and measurement
Best for: Brands with first-party data looking to deepen their understanding of existing customers, activate intelligently, and measure what matters – all through a single trusted partner.
Solution: Audience Engine + Outcomes
Together, these tools offer a full-funnel audience and measurement solution, from planning and activation to proving performance.
Let’s bring this to life
A leading athletic retailer partnered with Experian and Yieldmo to drive in-store foot traffic, targeting shoppers likely to buy from their competitors during key sales windows.
Using Experian’s Audience Engine, which includes our proprietary and third-party data marketplace, Yieldmo built a high-performing, self-serve targeting strategy for the retailer. By combining Experian Audiences with Partner Audiences from Alliant, Circana, Webbula, and Sports Innovation Lab, Yieldmo was able to build apparel and footwear audiences from the data marketplace including:
- In-store shopper segments
- Athleisure purchasers
- Competitive purchasers
Audience Engine also enabled Yieldmo to tap into Experian’s identity graph, expanding cross-channel reach and maximizing campaign scale and precision.
And while not used for this campaign, our Outcomes solution allows advertisers to tie media spend to in-store activity, so retailers can measure true business impact.
Benefits
Use case 2: Activation and measurement
Best for: Brands that already know who they want to reach and are looking to activate high-quality, data-driven audiences across their preferred media platforms and want to clearly understand what’s driving performance.
Solution: Audiences + Partner Audiences + Outcomes
Together, these products empower marketers to activate smarter and prove success with confidence.
Let’s bring this to life
A leading fashion brand set out to grow their customer base by reaching high-intent shoppers where they spend their time: online. Their goal: drive e-commerce conversions through a programmatic campaign powered by The Trade Desk.
To do it, they needed more than just reach, they needed accuracy. That’s where Experian came in.
On The Trade Desk, the brand quickly discovered Experian’s prebuilt audience segments, readily available and easy to activate. They selected:
- Age Range: 25–44
- Women’s Fashion Frequent Spenders: Households identified as frequent purchasers of women’s apparel, cosmetics, jewelry, and accessories—based on verified, consumer-reported transactions from the past 24 months.
These segments gave the brand confidence that it was putting its message in front of the right consumers, those most likely to engage and buy.
To understand whether their campaign was driving results beyond impressions, the brand implemented a site pixel to capture both top-of-funnel visitation and bottom-of-funnel conversions.
Using Experian’s Outcomes solution, they were able to close the loop—tying ad exposure directly to e-commerce sales. The Outcomes report showed clear campaign lift, highlighting which channels and audience segments performed best. Armed with these insights, the brand refined their targeting and messaging for future media buys—boosting ROI with each iteration.
Benefits
Bring this to your brand
Experian’s activation and measurement solutions for brands gives you the tools to act with clarity: from onboarding your first-party data to reaching new customers and tying media back to real results.
Whether you’re starting with deep customer insights or building campaigns from scratch, here’s how our solution helps:
Every element is built to help you scale campaigns, improve addressability, and tie media spend to results that matter—without the overhead of multiple vendors or disjointed systems.
Ready to see it in action? Get in touch with our team.
Latest posts
Tapad,a part of Experian, partners with clypd to expand industry-leading programmatic TV inventory
FeaturedTapad’s TV analytics solutions now include premium national cable inventory– Travelocity asserts industry need, praises partnership — NEW YORK, February 28, 2017 — Tapad, a part of Experian, has announced its partnership with clypd, the leading audience-based sales platform for television advertising. By integrating clypd’s national cable network inventory, the partnership will expand Tapad’s extensive supply of TV inventory to include premium national cable inventory. Tapad is the leading provider of privacy-safe, cross-screen marketing technology solutions and was first-to-market with a device graph. Clypd’s robust sell-side advertising platform was one of the first built exclusively for the television industry, empowering media owners with solutions that deliver workflow automation, data-enhanced decisioning and, overall, maximize TV campaign performance. Through this partnership, Tapad’s Device Graph-powered TV tools will work in tandem with clypd’s sales platform to enable more precise audience engagement for TV ad buys. This will enable marketers to integrate their customer data or third-party digital segments into Tapad’s TV platform and use them to precisely engage their audience across clypd’s industry-leading footprint of national TV inventory. Campaigns are then optimized using Tapad’s graph-powered TV attribution, ensuring ads are aligned with the best context for each brand’s message. “Clypd is a pioneer in building TV marketplaces,” says Marshall Wong, SVP of TV market development at Tapad. “They were quick to recognize the benefits a device graph could bring to TV so that advertisers can activate linear inventory curated for any digital audience.” “Tapad’s TV activation platform increases the efficiency in which marketers can reach their intended audience on traditional linear TV,” says Doug Hurd, co-founder and EVP of business development at clypd. “Their customized, data-driven campaigns launch with precision and really increase the value marketers can extract from linear TV inventory.” “At Travelocity, we are always looking for ways to more efficiently reach our target audiences,” says Ashley Parker, head of brand marketing at Travelocity. “The combination of traditional linear TV and solutions like this offering from Tapad and clypd are bringing both the tools and the supply to make this vision a reality.” Contact us today
Dextro Analytics partners with Tapad, a part of Experian, to deliver persistent measurement across devices
FeaturedDextro clients to achieve increased accuracy in cross-device consumer measurement and engagement NEW YORK, Feb. 6, 2017 /PRNewswire/ — Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning to drive more informed and effective consumer marketing, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions and now a part of Experian. The deal is effective immediately and the scope of the partnership covers North America. Additional terms were not disclosed. Leveraging Tapad’s privacy-safe Device Graph™, Dextro Analytics will be able to significantly bolster its insight engine to decode complex customer journeys. Armed with more relevant, actionable insights, marketers can use Dextro’s cross-screen, closed-loop measurement systems to reach and engage the right customer at the right time through the right channel. “Being able to accurately map consumer preferences, behaviors and journeys in a privacy-safe and unified way across devices is still one of the biggest pain points for marketers,” said Ajith Govind, co-founder of Dextro Analytics. “At the same time, this partnership engages customers with the right message at the right time.” “Detecting latent patterns and signals, and tracing backward- and forward-looking behavioral characteristics, are keys to sustaining a competitive advantage in a crowded space,” said Manmit Shrimali, co-founder of Dextro Analytics. “With the proliferation of data and devices, connecting the dots is of paramount importance.” “Dextro is solving some of the biggest challenges in analytics today,” said Pierre Martensson, GM of Tapad’s data division. “Our partners consistently see notable improvements in both budget allocation and device optimizations after integrating with the Tapad Device Graph, and I have every confidence that Dextro will be among them.” For more information about Dextro Analytics’ revolutionary approach to using human learning and artificial intelligence algorithms to solve business and analytical problems, please visit http://dextroanalytics.com/. For more information about Tapad’s cross-platform advertising solutions, please visit https://www.experian.com/marketing/consumer-sync. Contact us today
Tapad, part of Experian, and Rubicon Project launch automated global cross-device campaign solution
FeaturedNEW YORK & LOS ANGELES / BUSINESS WIRE / Jan. 30, 2017– Tapad, part of Experian, and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. Tapad is the leading provider of unified, cross-screen marketing technology solutions and Rubicon Projectoperates one of the largest advertising marketplaces in the world. The Tapad Device Graph™, which enables buyers to expand their high-value display data signals to associated mobile devices, will be integrated across Rubicon Project’s leading advertising exchange and Orders platform, significantly improving consumer mobile reach. The new global partnership will empower Buyers within Rubicon Project’s exchange to find and engage audiences across their entire digital experience. Rubicon Project operates one of the world’s largest mobile exchanges connecting to approximately 1 billion unique mobile devices globally. “We’re excited to partner with Tapad to continue to provide our customers the very best data for managing their advertising businesses,” said Harry Patz, Chief Revenue Officer, Rubicon Project. “Cross-device delivery is crucial for buyers today with more than 81% of internet users currently relying on more than one device for digital access[1]. Through our partnership, buyers will be able to extend their desktop private marketplace campaigns to mobile, allowing them to find and engage their audience across devices, anywhere in the world. The net result will also benefit sellers; the increase in mobile reach will better position publishers and app developers to strategically capitalize on their inventory, ultimately increasing bid rates and mobile revenue across the board.” “Our partnership with Rubicon Project marks the first time advertisers and publishers alike are able to use cross-device solutions at significant scale outside of Google and Facebook,” said Pierre Martensson, GM of Tapad’s Data Division and APAC. “Our Device Graph will help Rubicon Project’s advertisers make more informed buying decisions and find the audiences who matter most.” Barry Adams, VP of Commercial Development at Bidswitch, said, “As digital advertising moves away from desktop and increasingly toward a mobile-first model, cross device data becomes critical to finding consumers. The rich data buyers will now be able to leverage at scale through the Tapad and Rubicon Project integration will enable us to provide a state-of-the-art cross-screen solution for the 150+ buying platforms that use our service, and the tens of thousands of advertisers they represent.” For more information about Rubicon Project’s inventory, please visit www.rubiconproject.com. For more information about Tapad’s cross-platform advertising solutions, please visit https://www.experian.com/marketing/consumer-sync. Contact us today