Brands want more from their media investments: better insights, more efficient reach, and clear proof of performance. Whether you’re starting with high-quality first-party data or need help reaching new audiences, Experian offers flexible solutions to drive reach among key audiences and to measure the impact.
We’ve built two primary activation and measurement solutions tailored to how brands operate, so you can spend less time managing data and more time driving outcomes.
Use case 1: First-party insights to activation and measurement
Best for: Brands with first-party data looking to deepen their understanding of existing customers, activate intelligently, and measure what matters – all through a single trusted partner.
Solution: Audience Engine + Outcomes
Together, these tools offer a full-funnel audience and measurement solution, from planning and activation to proving performance.
Let’s bring this to life
A leading athletic retailer partnered with Experian and Yieldmo to drive in-store foot traffic, targeting shoppers likely to buy from their competitors during key sales windows.
Using Experian’s Audience Engine, which includes our proprietary and third-party data marketplace, Yieldmo built a high-performing, self-serve targeting strategy for the retailer. By combining Experian Audiences with Partner Audiences from Alliant, Circana, Webbula, and Sports Innovation Lab, Yieldmo was able to build apparel and footwear audiences from the data marketplace including:
- In-store shopper segments
- Athleisure purchasers
- Competitive purchasers
Audience Engine also enabled Yieldmo to tap into Experian’s identity graph, expanding cross-channel reach and maximizing campaign scale and precision.
And while not used for this campaign, our Outcomes solution allows advertisers to tie media spend to in-store activity, so retailers can measure true business impact.
Benefits
Use case 2: Activation and measurement
Best for: Brands that already know who they want to reach and are looking to activate high-quality, data-driven audiences across their preferred media platforms and want to clearly understand what’s driving performance.
Solution: Audiences + Partner Audiences + Outcomes
Together, these products empower marketers to activate smarter and prove success with confidence.
Let’s bring this to life
A leading fashion brand set out to grow their customer base by reaching high-intent shoppers where they spend their time: online. Their goal: drive e-commerce conversions through a programmatic campaign powered by The Trade Desk.
To do it, they needed more than just reach, they needed accuracy. That’s where Experian came in.
On The Trade Desk, the brand quickly discovered Experian’s prebuilt audience segments, readily available and easy to activate. They selected:
- Age Range: 25–44
- Women’s Fashion Frequent Spenders: Households identified as frequent purchasers of women’s apparel, cosmetics, jewelry, and accessories—based on verified, consumer-reported transactions from the past 24 months.
These segments gave the brand confidence that it was putting its message in front of the right consumers, those most likely to engage and buy.
To understand whether their campaign was driving results beyond impressions, the brand implemented a site pixel to capture both top-of-funnel visitation and bottom-of-funnel conversions.
Using Experian’s Outcomes solution, they were able to close the loop—tying ad exposure directly to e-commerce sales. The Outcomes report showed clear campaign lift, highlighting which channels and audience segments performed best. Armed with these insights, the brand refined their targeting and messaging for future media buys—boosting ROI with each iteration.
Benefits
Bring this to your brand
Experian’s activation and measurement solutions for brands gives you the tools to act with clarity: from onboarding your first-party data to reaching new customers and tying media back to real results.
Whether you’re starting with deep customer insights or building campaigns from scratch, here’s how our solution helps:
Every element is built to help you scale campaigns, improve addressability, and tie media spend to results that matter—without the overhead of multiple vendors or disjointed systems.
Ready to see it in action? Get in touch with our team.
Latest posts
Every brand wants to be part of the culture. Few know how to show up without crashing the party. The brands that get it right stay true to who they are, and the moments they create tend to stick long after the attention moves on. At Cannes Lions 2026, leaders from Alaska Airlines, Fetch, FreeWheel, Goodway Group, Grupo Bimbo, OAAA, PMG, Quan Media Group, Significant, The Weather Company, and Wpromote talked through what real cultural relevance looks like, from finding the right moments to keeping them alive long after the attention fades. Watch the conversation below to hear what it takes for brands to earn their place in culture. Watch the conversation How brands earn their way into cultural moments Build the strategy behind the creative A clear rationale helps bold ideas earn internal support and achieve the intended outcome. Make cultural relevance feel genuine A cultural connection lands when it reflects something people already care about, not when a brand forces it. Move quickly and stay true to the brand Teams create strong brand moments when they act on an opportunity without compromising the brand’s identity. Plan the second act Once attention drops, give people new ways to relive the experience and remain part of it. Read the early audience response Comments, shares, and other reactions can show whether an idea connects before campaign data offers a more complete view. Add value to the experience Brands earn attention when they give people something worthwhile, not when they simply place a logo in the moment. Featured partners Alaska Airlines – Eric Edge, Chief Marketing Officer Fetch – Emily Starer-Wallace, General Manager of Data Partnerships FreeWheel – Larry Allen, Vice President of Global Strategy, Data, Measurement and Addressable Goodway Group – Mike Wolk, Senior Vice President of Partnerships Grupo Bimbo – Catherine Berger, Vice President of Marketing Transformation and Services OAAA – Anna Bager, President and Chief Executive Officer PMG – Chad Stoller, Global Head of Media Quan Media Group – Brian Rappaport, Chief Executive Officer Significant – Jesse Unger, Co-Founder The Weather Company – AnneMette Bontaites, Vice President of Sales Wpromote – Deanna Cullen, Vice President of Media Investment Want more conversations like this one? Connect with us to learn more about how streaming media helps brands reach real people across every screen. This is one of several conversations from Cannes Lions 2026 on how brands can show up in culture with relevance that feels real. Subscribe to our newsletter to receive our next Cannes conversation, fresh takes on cultural relevance, and honest advice from industry leaders on how brands earn a real place in culture. Subscribe to our newsletter For more from Cannes Lions 2026, continue with another conversation in the series What it takes to move patients from awareness to care What commerce media can see beyond a single retailer What streaming media reveals about cross-screen viewing What creators earn that reach can’t buy Contact us Latest posts
Watch leaders from Adobe DSP, FreeWheel, Madhive, Minerva, OpenX, and Pinterest at Cannes Lions 2026 discuss how streaming media connects viewers across screens.
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