Latest Posts

Black Friday 2026: Key trends, predictions, and marketing strategies

Explore the biggest Black Friday 2026 trends, deals, and data-driven strategies to reach the right shoppers this season.

July 22, 2026 by Experian Marketing Services
Cannes Lions 2026: What it takes to move patients from awareness to care

At Cannes Lions 2026, we spoke with leaders from DeepIntent, IQVIA Digital, Klick Health, and PulsePoint on what it takes to move patients from awareness to care.

July 22, 2026 by Experian Marketing Services
Three priorities for privacy-first pharma marketing

Explore three pharma marketing priorities for connecting DTC and HCP identity, activation, and measurement through privacy-first workflows.

July 22, 2026 by Experian Marketing Services
The real work of agentic media starts before automation

Before agentic AI automates media buying, data must be trustworthy, identity accurate, measurement independent, and goals clear.

July 21, 2026 by Budi Tanzi, SVP, Product
How AI can significantly enhance predictive modeling outcomes

Experian's AI enhanced modeling enables marketers to find high-potential consumers standard signals miss, with a 10% average model lift.

How healthcare advertisers can reach consumers during open enrollment

Learn how to reach, engage, and retain members during open enrollment with privacy-forward targeting.

July 15, 2026 by Experian Marketing Services
A deep dive with an Experian partner, DeepIntent

Learn how Experian and DeepIntent connect patient and HCP messaging, CTV and outcome measurement for privacy-safe pharma media.

July 6, 2026 by Experian Marketing Services
Three data investments that will improve AI performance

Build AI in marketing on complete data, accurate identity, and clear governance so teams can plan, activate and measure with more confidence.

Reach voters based on how, where, and when they engage in the 2026 election cycle with Experian Audiences

Discover how Experian Audiences help build political campaign audiences using voter priorities, media behaviors, and election timing for more relevant outreach.

June 29, 2026 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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