Healthcare Marketing

Deliver personalized communications that improve recruitment and drive retention.

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Without effective care coordination, ACOs and value-based care providers will struggle to achieve their goals of improving outcomes, reducing healthcare costs and promoting population...

April 21, 2022 by Experian Health

In the decade since the Affordable Care Act sparked the transition toward value-based care and pay-for-performance care models, clinical services have been transformed by...

February 10, 2022 by Experian Health

As patient expectations shift, providers that offer a personalized healthcare marketing experience will be more likely to attract and retain satisfied consumers. The pandemic...

January 6, 2022 by Experian Health

As the digital healthcare revolution takes hold, do assumptions about a generation gap still hold true? Do Millennials and Gen Z have different expectations...

November 29, 2021 by Experian Health

Mass relocations during the pandemic caused seismic shifts in healthcare markets. With millions of Americans moving and reshuffling to be closer to family or...

November 9, 2021 by Experian Health

COVID-19 transformed the patient journey, and it’s clear when we evaluate every step. Data and technology gave patients the convenience, flexibility, and control to...

October 18, 2021 by Experian Health

This is the first in a series of blog posts exploring how the patient journey has transformed as a result of COVID-19. This series...

September 2, 2021 by Experian Health

“93% of providers say creating a better patient experience remains a top priority, up 3% from last year.” – Experian Health’s State of Patient...

August 23, 2021 by Experian Health

The pandemic dominated healthcare in 2020, but it won’t be recognized as a reason to delay complying with CMS’ price transparency mandate, which went...

June 7, 2021 by Experian Health

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