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Case study: How automating Notice of Admissions (NOA) helped Virtua Health reduce denials

Published: June 10, 2025 by Experian Health

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“Data is cleaner throughout all the downstream systems. Our refreshed power reporting now provides encounter-level data, which offers more actionable insights for our client’s operational teams.”

-Cindy Biggio, Director of Patient Accounting at Virtua Health

Challenge

Virtua Health is a large New Jersey health system with over 2,000 staffed hospital beds across multiple locations. An inefficient Notice of Admissions (NOA) process was becoming unsustainable for inpatient admissions, putting revenue at risk.

“Manually faxing NOAs to payers was an administrative nightmare,” says Ginny Norton, Lead IT Applications Analyst at Virtua Health. “Tracking the sheer volume of NOAs and ensuring they reached the payers on time was time-consuming. The process was inefficient and risky.”

Missing a payer’s NOA deadline for an inpatient stay can result in reimbursement denials for the entire duration of the patient’s stay, which jeopardizes cash flow. At Virtua, connectivity issues, faulty fax machines and human error left the revenue cycle team without a reliable way to track NOA submissions or challenge payer denials. This increased the likelihood of missed deadlines and delayed payments. Adhering to different rules and deadlines for multiple payers made the process even harder to control.

The pressure was on to find a scalable solution that would prevent further revenue loss by:

  • Minimizing manual work for admissions staff and insurance verifiers
  • Ensuring NOAs were submitted on time and within each payer’s deadline
  • Improving efficiency by freeing staff to focus on more urgent tasks
  • Streamlining the process of requesting additional payer connections.

Solution

Switching from manual to automated NOAs was the obvious way forward. Cindy Biggio, Director of Patient Accounting at Virtua, says Experian Health’s Notice of Care solution, featuring Notice of Admissions (NOA) functionality, was a natural fit, due to its easy integration with their existing Epic® set-up:

“Based on recommendations from other Epic health systems and Experian’s integration with Epic, choosing Notice of Care was a logical decision for us. We were already using other Experian Health solutions, so it made sense to build up the portfolio of products we were already using.”

Because Experian Health’s NOA operates within the eCare NEXT® eligibility platform, Virtua staff can manage it within their existing workflows. NOAs are triggered as soon as a patient’s insurance eligibility is verified. Submissions are sent directly to payers within their required timeframes, with patient and procedure information automatically pre-filled to save time and reduce data-entry errors. Each request is formatted according to the payer’s rules, while incoming payer responses are standardized so staff can view them all in a consistent way.

While faxes remain a feature of payers’ NOA processes, this tool makes handling them much easier. It captures key information from each fax, links it to the appropriate order, and then sorts and converts data from multiple document types so staff can look it up quickly. This is a major improvement on the previous approach, which required staff to monitor and update submission status by hand and liaise with a clearinghouse over delays and errors.

Norton says that working closely with the Experian Health team was key to easy implementation:

“Clear onboarding processes for existing and new team members helped maintain smooth operations, along with opportunities to seek feedback from staff so we could keep making improvements… Overall, the implementation process and transition to ‘go-live’ were smooth. Our staff adapted to the changes well. There was far less chaos without having to manage a mountain of paper. It reduced the volume of manual work and freed up time for other tasks. Onboarding was relatively easy.”

Read more about how automation reduces administrative costs in healthcare.

Outcome

Since implementing NOA, Virtua Health has seen immediate improvements across its revenue cycle operations, including:

  • Less manual work, as automation allows staff to operate more efficiently
  • Quicker and more accurate submissions, resulting in fewer denials and more revenue
  • Smoother dispute resolution, thanks to electronic paper trails
  • Better compliance with payer requirements.

“Data is cleaner throughout all the downstream systems,” says Biggio. “Our refreshed power reporting now provides encounter-level data, which offers more actionable insights for our client’s operational teams.”

The solution also fulfills Virtua’s need for a scalable approach to NOAs. Instead of classifying new payers by operational platform, staff can now add all payers through one system. Should payer requirements change, Virtua will be ready to adapt.

In addition to preventing revenue loss, NOA has had a meaningful impact on staff satisfaction. The solution has lightened workloads, improved day-to-day efficiency and enabled remote work by eliminating repetitive administrative tasks. Freed from the need to visit payer websites or call up payers for admission notification and status updates, staff can focus on more complex tasks and pay more attention to the patient experience. This benefits staff and patients, and positions Virtua as an attractive employer in a tight labor market.

Looking ahead, Norton says Virtua will focus on adding more payers and continue using Experian NOA data to improve processes: “We’ll keep listening to our staff, who are heads-down in the work, to see if we need to make changes to improve workflow. Moving forward, leadership will decide on adding more solutions based on the needs of our patients, staff, market and operations. We’re excited to see what’s next.”

Learn more about how Experian Health’s Notice of Care solution, with Notice of Admissions functionality, automates and integrates NOAs, resulting in fewer errors and faster payments.

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