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What’s driving the leisure and hospitality rebound?

Published: January 14, 2025 by Gary Stockton

Commercial Pulse Report | 1-14-2025

Experian has just released the Commercial Pulse Report for January 14th, 2025 which includes a compelling look at the leisure and hospitality sector.

The Leisure & Hospitality sector has long been one of the hardest-hit industries following the COVID-19 pandemic. But in 2024, it demonstrated impressive resilience and recovery, with data from the latest report highlights several noteworthy trends that mark a turning point for this vital sector of the economy.

Watch Our Commercial Pulse Update

Travel Reaches New Heights

Air travel soared to record-breaking levels in 2024, with the TSA screening over 903 million passengers—a 6.5% increase from pre-pandemic levels. This rise reflects not just pent-up travel demand but also growing consumer confidence in the safety and accessibility of travel.

Hotel occupancy rates, while recovering, still lag slightly behind pre-pandemic levels. Reduced corporate travel and the rise in remote work have contributed to this trend. However, leisure travel remains strong, and small businesses in the travel ecosystem are seeing the benefits.

Stabilizing Credit Activity and Improved Risk Scores

On the commercial credit side, there’s good news. Businesses in the Leisure & Hospitality subsectors have experienced a gradual increase in new account inquiries, and credit risk scores have steadily improved since late 2023. These metrics indicate a promising stabilization of credit activity.

Interestingly, the average number of commercial credit accounts per business continues to decrease. This could reflect cautious financial planning as businesses strive to balance growth with sustainable debt.

Consumer Trends Drive Growth

The affordability of travel is another major driver of the sector’s recovery. Inflation in the travel sector has trended lower than the broader economy, making vacations and leisure activities more accessible for many consumers. Despite financial pressures, such as a significant portion of Americans living paycheck-to-paycheck, this trend has supported a surge in travel demand.

Challenges Remain

While the outlook is positive, challenges persist. For example, delinquency rates within the sector fluctuate month to month, although no long-term trend of increased risk has been observed. The Hotel, RV, and Campground subsector, which bore the brunt of the pandemic’s impact, now boasts the lowest charge-off rate among Leisure & Hospitality categories—a testament to its steady recovery.

There’s a lot more on the leisure and hospitality study in this week’s report, so download your copy today!

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The latest insight, tips, and trends on all things related to commercial risk by the team at Experian Business Information Services. Please follow us on social media.

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