The Leisure & Hospitality sector has long been one of the hardest-hit industries following the COVID-19 pandemic. But in 2024, it demonstrated impressive resilience and recovery, with data from the latest report highlights several noteworthy trends that mark a turning point for this vital sector of the economy.
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Travel Reaches New Heights
Air travel soared to record-breaking levels in 2024, with the TSA screening over 903 million passengers—a 6.5% increase from pre-pandemic levels. This rise reflects not just pent-up travel demand but also growing consumer confidence in the safety and accessibility of travel.
Hotel occupancy rates, while recovering, still lag slightly behind pre-pandemic levels. Reduced corporate travel and the rise in remote work have contributed to this trend. However, leisure travel remains strong, and small businesses in the travel ecosystem are seeing the benefits.
Stabilizing Credit Activity and Improved Risk Scores
On the commercial credit side, there’s good news. Businesses in the Leisure & Hospitality subsectors have experienced a gradual increase in new account inquiries, and credit risk scores have steadily improved since late 2023. These metrics indicate a promising stabilization of credit activity.
Interestingly, the average number of commercial credit accounts per business continues to decrease. This could reflect cautious financial planning as businesses strive to balance growth with sustainable debt.
Consumer Trends Drive Growth
The affordability of travel is another major driver of the sector’s recovery. Inflation in the travel sector has trended lower than the broader economy, making vacations and leisure activities more accessible for many consumers. Despite financial pressures, such as a significant portion of Americans living paycheck-to-paycheck, this trend has supported a surge in travel demand.
Challenges Remain
While the outlook is positive, challenges persist. For example, delinquency rates within the sector fluctuate month to month, although no long-term trend of increased risk has been observed. The Hotel, RV, and Campground subsector, which bore the brunt of the pandemic’s impact, now boasts the lowest charge-off rate among Leisure & Hospitality categories—a testament to its steady recovery.
There’s a lot more on the leisure and hospitality study in this week’s report, so download your copy today!
Commercial Pulse Report | 6/17/2025
Economic uncertainty is often seen as a deterrent to growth, but for many Americans, it’s become the fuel for a fresh start. As inflation wavers and traditional employment structures shift, more individuals are stepping out of corporate roles to pursue business ownership. In this week's Commercial Pulse Report, we take a closer look at what's driving this wave of entrepreneurial activity.
Gen X Leads the Charge Toward Self-Employment
According to Guidant Financial's 2025 Small Business Trends report, Generation X is leading the charge. Many in this age group are opting out of traditional career paths, motivated by a desire for autonomy, flexibility, and a more purposeful work life. According to Guidant’s report, Gen X holds the largest share of U.S. small business ownership, with a significant portion of these entrepreneurs transitioning from established careers.
What’s driving this shift? Dissatisfaction with corporate life and a strong desire to be one’s own boss are leading motivators. It’s a story of experienced professionals reevaluating priorities and seeking more control over their financial future. And it appears to be a fulfilling decision—75% of small business owners report being happy with their choice to go independent.
Retirement Savings Power New Ventures
A surprising—but telling—statistic in ’s report: 53% of new business owners used 401(k) retirement funds to launch their ventures. This trend underscores a growing willingness to invest personal wealth into long-term entrepreneurial aspirations. Known as Rollovers as Business Startups (ROBS), this approach allows individuals to use retirement funds without early withdrawal penalties.
It’s a bold move, signaling high confidence among business owners—but also highlighting gaps in access to traditional funding channels. Entrepreneurs are taking on more personal risk, in part because institutional capital isn't always accessible to young businesses.
Interestingly, 56% of all new businesses are either newly founded or existing independent ventures, showing a diverse range of entrepreneurial approaches—from solo startups to revitalized legacy brands.
The Credit Dillema for Young Businesses
Experian’s data shows that businesses under two years old account for more than 50% of new commercial card originations. These companies are opting for credit cards over term loans due to fewer barriers to entry, but this often means lower funding limits. Meanwhile, newer businesses face steeper challenges securing traditional loans. They now represent just 15% of term loan originations, down from 27% in 2022.
For lenders, policy makers, and service providers, these trends underscore the need to rethink how we support emerging businesses. From alternative funding tools to better credit-building pathways, there’s a growing opportunity to empower America’s newest entrepreneurs.
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✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis.
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Commercial Pulse Report | 6/3/2025
The latest Experian Commercial Pulse Report provides a sharp look at how recent economic shifts are impacting small businesses across the U.S., with a special focus on supply chains, specifically the transportation industry, which is experiencing fallout from changing trade policies. Are industry-specific models effective in mitigating risk?
Inflation, Employment, and Consumer Outlook
April inflation cooled slightly to 2.3%, marking the lowest increase since February 2021. While this might suggest some price relief, the overall sentiment in the market tells a more cautious story. Unemployment held steady at 4.2%, and wages continued to climb, signaling that the labor market remains resilient.
However, optimism is waning. The NFIB Small Business Optimism Index dropped to 95.8, its lowest point since October 2024. Meanwhile, consumer sentiment fell to 50.8 in early May, reflecting growing concern over the economic outlook. Together, these indicators suggest that although the job market remains stable, confidence — both among businesses and consumers — is eroding.
A Dip in the Small Business Index
April saw a drop in Experian’s Small Business Index, falling from 47.2 to 43.2, with a year-over-year decline of 11.9 points. This marks the first decline in four months and highlights the early impact of broad tariffs announced on April 2nd. While the dip was modest, it reflects growing pressure on small businesses as they navigate cost increases, supply chain uncertainty, and changing consumer behavior.
Encouragingly, despite the turbulence, several economic indicators remained steady. Mortgage rates held below 7% for the 17th straight week, and business formation remained strong with over 449,000 new businesses launched in April.
Transportation Industry: First to Feel the Hit
This month’s report shines a spotlight on the transportation sector, which has been uniquely sensitive to recent tariff activity. As a major driver of the U.S. economy — contributing 3.3% to GDP and employing over 4% of the workforce — transportation is often the first industry to feel the ripple effects of economic change.
And the response was swift. After trade tariffs were announced in early April, shipping volumes from China to the U.S. dropped by more than 60% year-over-year. Just weeks later, following a temporary 90-day lift on tariffs, volumes rebounded sharply, jumping over 28%. This volatility underscores the sector’s dependence on global trade — and the speed at which policy shifts can influence business activity.
Rising Risk — and Smarter Tools
Financial stress in the transportation industry is rising. Businesses are carrying higher credit balances, delinquencies are increasing, and commercial credit scores have fallen from 44 to 36 since 2015. These trends point to a sector that’s struggling to adapt amid changing economic conditions.
To help lenders better manage risk, Experian developed a transportation-specific credit model that significantly outperforms generic scoring models. By focusing on variables like credit utilization and payment history — which are particularly telling in this industry — the model offers a more accurate picture of which accounts using transportation financing are most likely to default. In today’s uncertain environment, such targeted tools are crucial for staying ahead of risk.
Generic models aren't enough
For credit professionals and risk leaders, the message is clear: in times of volatility, generic models aren’t enough. Tailored strategies — like Experian’s transportation-specific scoring model — provide the clarity needed to make smarter, faster decisions. Read this week's report for more details.
Stay Ahead with Experian
✔ Visit our Commercial Insights Hub for in-depth reports and expert analysis.
✔ Subscribe to our YouTube channel for regular updates on small business trends.
✔ Connect with your Experian account team to explore how data-driven insights can help your business grow.
Download the Commercial Pulse Report
Visit Commercial Insights Hub
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