Your ability to find and target U.S. businesses is only as good as the quality
and depth of your business data. Armed with the right data and resources, you can
effectively target businesses and achieve more profitable prospecting, segmentation
Experian® helps you achieve these goals by providing the industry's
most comprehensive and reliable company information database. Here are a few tips
on how you can best leverage our business data to make the most of your business-to-business
Ensure the information is accurate and up-to-date
Using outdated company data is counterproductive and quite simply a waste of time,
money and resources. Before you purchase a business database, find out how often the
data is verified and how it is verified. At Experian, we use a U.S.–based call
center, which makes more than 25,000,000 calls a year to verify data accuracy. Additionally,
actual field visits are conducted to test data quality. As a result, we’re able
to update half of our file every three months, with nearly the entire file updated
Define your goals
Knowing what type of businesses, or business attributes, you’re looking for
will allow you to perform better searches, which in turn produces more targeted results.
With clear goals in mind, you can focus more on optimizing your search strategies
to maximize the chance of finding the most appropriate businesses.
Do your homework before selecting a company database
Is the database from a reliable source? Where was the information pulled from?
It’s critical that the database comes from a reputable, trustworthy source.
Ideally, the data should be compiled from a variety of sources. Experian's
U.S. Business Database is aggregated from more than 6,000 sources and contains
information on businesses of all sizes.
Using a company information database to grow your business can be a game-changer.
With Experian’s U.S. Business Database, you gain access to 16 million active
businesses across the country. Segment businesses with more than 60 fields of information,
including names, multiple addresses, phone numbers, numbers of employees and sales
volume. Additionally, search for records by Standard Industrial Classification (SIC)
or North American Industry Classification System (NAICS) codes, geography or professional
Category Row Title (Optional)
Category 1 Title
Request More Information
Learn more about Experian's commercial risk management products. Contact us by
completing the form below and a product specialist will follow up with you promptly.