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Get ready for Cannes Lions 2024—the advertising industry is buzzing with excitement. This year’s event promises to be a center of innovation, ideas, and...

Published: May 21, 2024 by Experian Marketing Services

With the back-to-school season approaching, marketers are preparing to engage both eager students and parents. Our Q&A video with Experian experts shares our predictions...

Published: May 16, 2024 by Experian Marketing Services

Marketing success can sometimes come in the most unlikely of combinations — reminiscent of a great chef crafting a delicious dish from ingredients rarely...

Published: May 9, 2024 by Experian Marketing Services

This summer’s games in Paris represent an extraordinary opportunity to connect with sports audiences on a global scale. As we anticipate this momentous event...

Published: May 8, 2024 by Experian Marketing Services

Explore how CTV is transforming political advertising for the 2024 elections, offering new opportunities for engagement for a digital-first...

Published: May 7, 2024 by Experian Marketing Services

In the American political landscape, understanding the intricacies of voters’ attitudes and behaviors has never been more crucial. With the 2024 election season on...

Published: April 23, 2024 by Experian Marketing Services

Explore the future of TV measurement with Experian Marketing Services. Stay ahead in 2024 with the latest trends and data...

Published: April 16, 2024 by Experian Marketing Services

At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this...

Published: April 9, 2024 by Experian Marketing Services

With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...

Published: April 2, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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