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by AdExchanger//Friday, March 15th, 2019 – 12:06 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...

Published: March 15, 2019 by Experian Marketing Services

Tapad’s technology enhances Bidtellect clients frequency capping and audience extension capabilities cross device. NEW YORK, Feb. 28, 2019 /PRNewswire/ — Tapad, part of Experian,...

Published: February 28, 2019 by Experian Marketing Services

The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...

Published: February 20, 2019 by Experian Marketing Services

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

Published: October 29, 2018 by Lisa Hackemack, Senior Product Manager

The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, now part...

Published: August 7, 2018 by Experian Marketing Services

Marketers Can Now Harness The Tapad Graph In Concert With Twine’s Vetted, Verified TrueData™ Identity Graph. Los Angeles and New York–August 2, 2018–Tapad, now...

Published: August 2, 2018 by Experian Marketing Services

Marketers Using Centro’s DSPBasis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro, a provider of enterprise-class software for...

Published: May 15, 2018 by Experian Marketing Services

The concept of identity resolution has emerged over the years as a strategic imperative among marketers and technology vendors. A report by Forrester contends...

Published: May 2, 2018 by Daniel Portoff, Product Manager

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph, acquired by Experian March 27, 2018 — New York, N.Y. — Tapad, part of Experian,...

Published: March 27, 2018 by Experian Marketing Services

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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