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Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...
Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...
Third-party cookies have been a crucial component in people-based advertising and digital identity. With Google’s recent announcement of delaying third-party cookie deprecation to 2024,...
Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...
Cross-device matching and pixel-based foot traffic attribution reporting empower digital marketers with greater control of location-based campaigns. RALEIGH, N.C. (PRWEB) AUGUST 04, 2020 Tapad,...
Tapad, part of Experian, integrates with MediaJel’s current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities NEW...