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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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What Is DMARC?...

DMARC, Domain-based Message Authentication, Reporting & Conformance, is the latest email authentication. Learn how it can help prevent email phishing...

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What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

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Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

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Bon-Ton makes mobile marketing magic for the holidays...

Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing...

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