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#Twitter and #hashtags in email subject lines
Posted on Nov 27 2012 by Liz Gould
Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...]
Holiday hot products – tablets top the list and the Furby is back!
Posted on Nov 13 2012 by Diana Illiano
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.
Getting ready for Valentine’s Day email promotions
Posted on Nov 12 2012 by Shelley Kessler
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.
A common testing mistake: A/B testing for multiple factors
Posted on Oct 16 2012 by Adam Sugano
Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.
Facebook Custom Audiences – what does it means for email marketers?
Posted on Sep 24 2012 by Sumon Nicole
How email marketers can leverage Facebook Custom Audiences to amplify campaign reach
Delivering during the holidays – the new rules
Posted on Sep 17 2012 by Spencer Kollas
As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.
Political conventions place spotlight on Tampa and Charlotte
Posted on Aug 30 2012 by Bill Schneider
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.
Top TV shows for reaching key voters
Posted on Aug 28 2012 by John Fetto
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.
Highlights from Experian Marketing Services’ Digital Summit (day 1)
Posted on Jul 27 2012 by Experian CheetahMail Client Services
This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do.
Back-to-school is big business for marketers
Posted on Jul 26 2012 by Pamela Robertson
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
