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Measurement: The key to successfully engage customers...

Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...

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New Data Sources That Will Survive the Scrutiny of You...

Anne is the chief marketing officer for a large home furnishings company.  She uses both direct mail and addressable digital to market her company’s...

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Experian joins The Internet of Things Consortium...

Experian is pleased to announce our involvement in The Internet of Things Consortium (IoTC) as a member organization. Experian joins more than 60 leading...

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The two keys to digital marketing success...

Digital Marketing Challenges Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made...

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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