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Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

Top 5 tips for email remarketing

Posted on Feb 28 2014 by

Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.

The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.

Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by

Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.

Big Data’s next frontier: 2014 will be the year of speed

Posted on Dec 18 2013 by

Big data is not enough ammunition in and of itself; it’s the ability to get that data to the front lines quickly and make it actionable that delivers a strategic advantage.

Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

Posted on Dec 17 2013 by

Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.

Moms with young kids use social media 2x more

Posted on Oct 30 2013 by

Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.