What role does the Chief Data Officer play?

Posted on Aug 14 2015 by

The chief data officer is changing the way organizations manage and utilize data. Here are insights on why organizations see a CDO as the leader of their data strategy.

Overcome these 3 common data barriers for mobile marketing success

Posted on Aug 11 2015 by

In his latest byline for iMedia, Spencer Kollas explains how to overcome 3 common data barriers for mobile marketing success.

Experian recognizes brands that create exceptional customer experiences during inaugural #SuiteLife Awards

Posted on Aug 06 2015 by

Some of the world’s most progressive brands were honored at this year’s #SuiteLife Awards ceremony.

Four tips for marketers courting LGBT consumers [VIDEO]

Posted on Jul 27 2015 by

Watch this short video for key insights about LGBT consumers and tips to enable more engaging campaigns that will resonate with this sought-after group.

Convince your manager to prioritize a single customer view

Posted on Jun 26 2015 by

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your team!

Why senior marketing leaders need to make a single customer view their top priority, right now

Posted on May 29 2015 by

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.

Consumers shift their focus from mom to Father’s Day gift ideas

Posted on May 19 2015 by

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

The CMO’s 3 keys to marketing success [Infographic]

Posted on Mar 12 2015 by

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.