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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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Lexer & Experian announce partnership to enrich a...

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...

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Why TV Ads Need to Evolve...

It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...

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How data can help you better identify your customers...

In today’s digital age, a customer shows up everywhere. Ann, for example, watches her favorite late-night show and sees an advertisement for a new...

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Data for Good: Helping Those in a Time of Need...

When Hurricane Harvey hit the Texas Gulf Coast last summer, it affected nearly 13 million people and caused an estimated $125 billion in damages,...

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Customer Engagement is Critical to Marketing Success: ...

As the advertising and marketing technology ecosystem continues to rapidly evolve, increasingly companies are making it a top priority to enhance the customer experience....

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Connect the Complex Dots of Consumer Identity...

As marketers, we all understand the importance of having a single customer view to form the identity layer – after all, it is likely...

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Customer Identity: What Is It, And Why Should I Care?...

Among the buzziest industry trends in 2018, the concept of identity resolution has emerged as a strategic imperative among marketers and technology vendors. As...

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