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The CMO’s 3 keys to marketing success [Infographic]

Posted on Mar 12 2015 by

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by

A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.

Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?

4 lessons on leadership from today’s leading female marketers

Posted on Dec 11 2014 by

For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.

The Internet of Things is heading mainstream this holiday season

Posted on Nov 13 2014 by

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.