Featured

Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by

From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

The key to telling an engaging brand story

Posted on Jul 07 2015 by

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand story.

9 email do’s and don’ts for data-driven marketers

Posted on Jul 02 2015 by

Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.

Why senior marketing leaders need to make a single customer view their top priority, right now

Posted on May 29 2015 by

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.

Consumers shift their focus from mom to Father’s Day gift ideas

Posted on May 19 2015 by

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

The CMO’s 3 keys to marketing success [Infographic]

Posted on Mar 12 2015 by

Having the keys to marketing success can open doors to a customer-centric approach and greater marketing possibilities.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.

Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?