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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium. More and more advertisers are dedicating ad dollars to addressable TV. In fact, some estimate that it will grow nearly 66 percent in 2017, reaching...

Read More Addressable TV: The Ins and Outs [Q&A]
It’s holiday shopping season – primetime for reaching ...

As we head into the homestretch of 2017, one last major milestone remains – the holiday shopping season. For some brands, the final two months of the year can make or break an entire year’s worth of success. Luckily for those brands, social media data sheds light on how...

Read More It’s holiday shopping season – primetime for reaching (and engaging) high social influencers
Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. However, sugar still makes up a third of our caloric intake – reason...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

Read More [Podcast] Addressable TV = Opportunity for Marketers