Featured
Father’s Day ‘gift guides’ a best practice for retail websites
Posted on Jun 14 2013 by Katie Oakes
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise.
Delivering A+ campaigns this back-to-school season
Posted on Jun 07 2013 by Pamela Robertson
The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.
Americans spend 58 minutes a day on their smartphones
Posted on May 28 2013 by John Fetto
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social [...]
Five quick tips for cleaner customer data and improved marketing campaigns
Posted on May 28 2013 by Michelle Kavalchuk
Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.
Three ways ecommerce marketers can reduce shopping cart abandonment
Posted on May 20 2013 by Richard Mazzola
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.
Latinos over index in the hair styling product category: Brands make a difference
Posted on May 08 2013 by Felipe Korzenny
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Posted on May 01 2013 by Amanda Brief
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Posted on Apr 23 2013 by Felipe Korzenny
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.
Smartphone users flock to mobile IM/chat apps
Posted on Apr 09 2013 by John Fetto
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.
Millennials — an interesting and influential demographic
Posted on Mar 05 2013 by Diana Illiano
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
