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Introducing Generation Z: Developing a marketing strat...

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

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How financial institutions and brands can use data to ...

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

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Segmentation: A homeowner is more than just a homeowne...

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...

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Experian Marketing Services’ Top 5 Blog Posts of the Y...

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

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Experian is helping marketers gain a more complete und...

Identity has always played an essential role in understanding who your customers are and ensuring a positive user experience. However, it has and continues...

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Experian’s COO of Marketing Services Wins Bronze award...

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

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A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

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Are you getting to the right individuals…in an FLA fri...

It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...

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The power of deterministic data: 5 ways you can benefi...

An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

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