Featured

An MVP can score programmatic payback

Posted on Sep 16 2014 by

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product.

#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by

Top ten tests to try and how to enhance tactics for cross-channel optimization.

Why birthday emails should be a part of every marketer’s program

Posted on Jul 31 2014 by

Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.

Email marketing strategies for the customer-centric marketer [Video]

Posted on Jan 08 2014 by

Watch our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study.