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#TrendingNow: All Hallows’ Eve or All Holiday Eve?

Posted on Oct 31 2014 by

While the upcoming holiday season overshadows Halloween, it’s not ignored by all email marketers.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

The big bout part I: System text vs. images

Posted on Oct 02 2014 by

Our creative experts weigh in: How words vs images in email match up.

An MVP can score programmatic payback

Posted on Sep 16 2014 by

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product.

#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by

Top ten tests to try and how to enhance tactics for cross-channel optimization.

Why birthday emails should be a part of every marketer’s program

Posted on Jul 31 2014 by

Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

5 tips for back-to-school marketers

Posted on Jul 01 2014 by

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.