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The State of TV Advertising: Today and Beyond [Q&...

TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...

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Driving your automotive marketing campaign with identi...

Car shoppers are faced with a vast and exciting number of options in today’s automotive marketplace. Remember when you shopped around for your last...

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Experian Marketing Services’ Top 5 Blog Posts for 2018...

The end of the year is a time for many traditions; like celebrations, countdowns, and resolutions. Another trend we see at the end of...

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Social Media Trend: Beauty Influencers Take Over Twitt...

With more than 336 million active users, Twitter has taken the social media world by storm. Its heavy user traffic can leave you wondering,...

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Experian Kicks off ConnecTours in Chicago and New York...

This year, Experian decided to try something new, by hosting our own roadshow style events called ConnecTour. The idea behind ConnecTour was to create...

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Identify your customers to maximize your advanced TV i...

Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...

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How to Have More Meaningful Interactions with Customer...

In the battle to attract and retain new customers, competition is inevitable. When consumers research their next big purchase, they have access to numerous...

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Understanding the value of first-party data matching...

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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