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Final Four Roundball Rankings
Posted on Mar 31 2011 by Bill Schneider
We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.
Print Coupon Use Strong Despite Increase In Digital Coupons
Posted on Mar 31 2011 by John Fetto
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.
High Income Americans Lead The Charge In Economic Optimism Rise
Posted on Mar 30 2011 by John Fetto
According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That’s up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost 16%.
Further Bracket Breakdown: The Next Round of Host Cities
Posted on Mar 25 2011 by John Fetto
Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?
Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace
Posted on Mar 23 2011 by Bill Schneider
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one another?
The More Things Change, The More They… Change
Posted on Mar 23 2011 by Bill Tancer
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.
Catching Office Online NCAA Tournament Streamers in the Act
Posted on Mar 17 2011 by John Fetto
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men’s tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?
How Word Of Mouth, the Internet and Online Consumer Reviews Influence Purchase Decisions
Posted on Mar 16 2011 by Bill Tancer
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users.
How NCAA Men’s Tournament Viewers Differ from Women’s Tournament Viewers
Posted on Mar 14 2011 by Bill Schneider
The audiences for the men’s and women’s NCAA Basketball Tournaments are decidedly different from one another. How do they stack up head-to-head?
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
