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What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

Delivering A+ campaigns this back-to-school season

Posted on Jun 07 2013 by

The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.

Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social […]

Five quick tips for cleaner customer data and improved marketing campaigns

Posted on May 28 2013 by

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.

Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.

Holiday insights for the early bird marketer

Posted on May 01 2013 by

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.

Millennials — an interesting and influential demographic

Posted on Mar 05 2013 by

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.