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What Google’s secure search means for marketers

Posted on Oct 16 2013 by

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their site.

40% of “inactive” email addresses may belong to loyal customers

Posted on Oct 10 2013 by

Customers who fail to click on email promotions may still be interacting with brands in other channels. Learn how to re-engage these customers.

Luxury buyers demand a cross-channel shopping experience

Posted on Oct 09 2013 by

EMS client PM Digital takes a look at how luxury buyers demand a cross-channel shopping experience based on results from their 2013 Trend Report: Luxury Brands Online.

Country club sports: Targeting wealthy sports fans

Posted on Oct 09 2013 by

How can niche marketers of elite products, who may not have the budget (or objective) to reach all men via more mainstream sporting events, find the events with the right audience and maximize their marketing spend?

What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

Delivering A+ campaigns this back-to-school season

Posted on Jun 07 2013 by

The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.

Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social […]

Five quick tips for cleaner customer data and improved marketing campaigns

Posted on May 28 2013 by

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.

Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.