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“Moneydata” – championship outcomes are driven by an understanding of cross-channel customer data

Posted on Jun 06 2012 by

Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email loyalty program on a website. Not linking that information to his or her previous transactions could lead to redundant communications across channels in a best case scenario and at worst, conflicting messages.

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Posted on Mar 28 2012 by

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.

Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?

Posted on Jan 24 2012 by

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign.

Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Posted on May 27 2011 by

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.

Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Growth Markets: Why the BRICs Are So Important

Posted on May 06 2011 by

In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

Posted on Apr 06 2011 by

Basketball alone doesn’t define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.