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Five quick tips for cleaner customer data and improved marketing campaigns

Posted on May 28 2013 by

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.

Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.

Holiday insights for the early bird marketer

Posted on May 01 2013 by

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Smartphone users flock to mobile IM/chat apps

Posted on Apr 09 2013 by

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.

Millennials — an interesting and influential demographic

Posted on Mar 05 2013 by

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.

Google.com was the top visited mobile site last week

Posted on Mar 01 2013 by

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers […]

Political conventions place spotlight on Tampa and Charlotte

Posted on Aug 30 2012 by

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.

Top TV shows for reaching key voters

Posted on Aug 28 2012 by

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.