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Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and the Inelasticity of Demand
Posted on Mar 02 2011 by Bill Tancer
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.
Social Networks, Parasitic Hosts and the Case for Frenemies
Posted on Feb 23 2011 by Bill Tancer
Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than they supply back.
Daytona 500 Roars Into Households Across America
Posted on Feb 18 2011 by John Fetto
All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?” Experian Simmons examined a number of factors that determine fan-dom, including one’s self-reported interest in NASCAR, watching NASCAR races on television, visiting NASCAR.com and even buying NASCAR licensed apparel.
Flash Sales, Lipstick and Affordable Luxuries
Posted on Feb 16 2011 by Bill Tancer
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most likely to surf for affordable luxuries?
Loyalty Email Campaigns Outperform, Retain Customers
Posted on Feb 10 2011 by John Fetto
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.
New Online Modalities: Group Buying
Posted on Feb 09 2011 by Bill Tancer
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know about this phenomenon.
We’ve Got Credit, Yes We Do, We’ve Got Credit…
Posted on Feb 04 2011 by Bill Tancer
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.
Super Bowl, Search and Social
Posted on Feb 04 2011 by Bill Tancer
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.
The Marketing Bowl: Packers vs. Steelers
Posted on Feb 03 2011 by Bill Schneider
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.
Measuring Your Marketing Eco-System
Posted on Feb 03 2011 by Jeff Hassemer
Removing one component of your marketing can have disastrous consequences for other parts of your business. It is time that we start thinking about the entirety of the brand and not silo any channel without the appropriate intelligence.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
