Featured
Measuring Your Marketing Eco-System
Posted on Feb 03 2011 by Jeff Hassemer
Removing one component of your marketing can have disastrous consequences for other parts of your business. It is time that we start thinking about the entirety of the brand and not silo any channel without the appropriate intelligence.
Cyber Monday 2010: Mo’ Money, Mo’ Shopping
Posted on Dec 01 2010 by Experian CheetahMail Client Services
Billed as the largest online shopping day of the year, this year’s Cyber Monday did not disappoint — the number of US-based visits to the top 500 retail sites increased 16% on Cyber Monday 2010.
Better Jobs Are Still Hard to Come By
Posted on Dec 01 2010 by John Fetto
As of October 18, 2010, 6.5% of U.S. adults have changed jobs for something better in the previous year. That’s a relative decline of 34% compared to January 14, 2008, when 9.9% of Americans said they had changed jobs for the better.
What Your TV Preferences Say About Your Politics
Posted on Nov 15 2010 by John Fetto
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
