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Ask for customer reviews to help manage your online re...

Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing...

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Using direct mail to drive higher online sales...

The marriage of offline and online marketing --direct mail drives higher online sales and increased...

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Manage abandoned shopping carts with strategic email c...

Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a purchase only to abandon their shopping carts. It’s these abandoned carts that can...

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Advantages of Direct Mail Marketing...

A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that...

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8 Don’ts And 1 Do – When It Comes To Marke...

Calling out the online marketing avenues that have been the most ineffective for some small businesses and...

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Bootstrap your marketing: Use mobile marketing to your...

If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for...

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Technologies for Small Business...

The world of technology is ever-changing. New ideas are emerging in the marketplace each day. Here are a few of the promising technologies you should expect to be using for your business in the near future. QR codes A QR code (abbreviated from Quick Response code) is a specific...

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When It Comes To Your Competition – See What You...

Conduct your own competitive analysis from your customers' perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can...

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How to Build & Print Your Mailing List by Using M...

One simple way for a small business to create a mailing list and print your database is by using Microsoft Excel. Here are some simple steps for building and printing your mailing list in Excel: Step 1: Open Excel Step 2: Type the names of your data labels in...

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