Experian Marketing Services Reports Google Share of Searches at 65% in May 2012

June 29, 2012 by Matt Tatham

Experian Marketing Services’ Hitwise® announced today that Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012.

The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis report accounted for 6.86 percent of U.S. searches.

Shorter search queries increase 1 percent in May 2012
Shorter search queries — one to four words — increased 1 percent from April 2012 to May 2012. One-word searches comprised the majority of searches, too, amounting to 29.93 percent of all queries. One-word search queries have increased 19 percent from May 2011 to May 2012.  Longer search queries — those averaging five to eight words or more — decreased 4 percent from April 2012 to May 2012.

“As automated search features have rolled out across the major search engines, we can expect to see one-word searches continue to increase as they have over the past year,” said Simon Bradstock, general manager of Experian Hitwise. “The long tail is not going away, rather just becoming more intensified within the shorter queries, and in turn marketers need to focus more on how consumers start their searches.”

Learn more about search engine trends.