Latest Posts

Omnichannel marketing: The path to more connected campaigns

Omnichannel marketing is no longer optional. Learn why focusing on consumers, and not channels, will drive better performance.

Published: August 21, 2025 by Kimberley Klevstad, Account Director, Retail
Audigent curated inventory packages now available in DV360

Audigent, a part of Experian, is excited to announce that curated audience and contextual inventory packages are now accessible on Google Display and Video 360 (DV360), delivered via Index Marketplaces.

Published: August 20, 2025 by Experian Marketing Services
A clear path to activation and measurement for brands

Experian's activation and measurement solutions for brands help drive reach among key audiences and measure the impact.

Published: August 19, 2025 by Experian Marketing Services
Market segmentation: Four methods, real examples, and when to use each

Discover the four types of market segmentation, and learn how Experian data helps you target better so you can drive better ROI.

Published: August 14, 2025 by Experian Marketing Services
Five ways to reshape your marketing strategy from identity to outcomes

Discover five marketing strategies from Cannes Lions 2025 from industry leaders such as Ampersand, Comcast, Fox, and more.

Published: July 29, 2025 by Experian Marketing Services
How to use consumer data for Black Friday and Cyber Monday 2025

Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.

Published: July 15, 2025 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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