Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers.

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Mandelbaum, CEO and Co-Founder at Attain.

Retail media is surging, but identity gaps limit growth. See why a strong identity foundation is essential for targeting, reach, and measurement.

In our latest Ask the Expert, Viant’s Tom Wolfe and Experian’s Ali Mack discuss how CTV, AI, and data strategies help marketers build smarter, modern campaigns.

At this year’s Shoptalk, one thing was clear: Retailers are no longer just competing on price or product, they’re competing on experience.

Learn how data accuracy directly impacts the ability for marketers to reach their target audiences and measure campaign performance.

In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Chisholm, SVP of Strategic Partnerships at OpenX. 

Here’s how sell-side stakeholders navigate the identity jungle—where privacy rules, shifting signals, and advertiser demands make every step an adventure.

Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.